4 Life Lessons from Michael Hyatt’s Product Launch

What can a successful product launch teach us about our life, our career, family leadership, and more?

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In case you missed the entire internet earlier this year, Michael Hyatt launched a new course called, 5 Days to Your Best Year Ever. The registration recently closed, but I realized afterwards that what Michael and his team did can teach us a lot about the following aspects of business and life:

  • Marketing
  • Life success
  • Career advancement
  • Marriage & Parenting (Family)

Here are four life lessons from his launch.

1. It starts with a great product

Without a great product, nothing else matters. No one, including myself, would have promoted it if the product sucked.

How it applies to…

Career: First, excel at what you do now. Be extraordinary every day at your current job. Then you will be ready to advance.

Family: If you want a loving, serving spouse, BE a loving, serving spouse. It starts with you.

Parenting: The same is true of your kids as it is for your spouse.

2. Build an amazing team

I read a comment on a blog that essentially said that it seemed like everyone was promoting this course. It’s true. Almost every top blogger or podcaster was. Michael built a killer sales force and support group.

How it applies to…

Marketing: Simply put, at the risk of oversaturating the market, the more people talking about your product, the better. By using an affiliate program, Michael was able to get hundreds of people to market his course and incentivize them with a commission on the sales.

Life success: Get in a good men’s or women’s group at your faith home. Meet regularly with like-minded and sometimes not-so-like-minded people who stretch you and help you.

Career: Same advice as the previous point. This is why I am (finally!) forming a mastermind of other entrepreneurs looking to grow their audiences. In other words, people with the same mission as me. Some of them are less experienced, some more. Some have smaller audiences, some bigger. It’s a good mix of guys.

3. He had an existing audience

If a book goes on sale in the forest and no one is around to buy it…does it sell?

How it applies to…

Marketing: If you launch a product, book, or service but have no one in your network, it’s going to fail. If you try it with a cold network, it’s got a 99% chance of failing.

Career: The equivalent of a product launch is launching a new career (translation: I need a job). Cold network = tough road ahead. If your network is ice cold, it’s not impossible to utilize it (here are some tips to help you if that is the case) but it’s a lot easier with a warm network.

4. He hustled

In his new book Jab, Jab, Jab, Right Hook (buy it, it’s amazing) Gary Vaynerchuk says

Content is king, context is god, and then there’s effort.

Michael was everywhere during the sales phase of his course. He did hours and hours of podcasts, wrote guest posts on others’ blogs, was interviewed by countless blogs and shows, and spent hours commenting on posts like mine. In other words, he busted his butt to make it a success. That is irreplaceable.

How it applies to…

Marketing: Knowledge is not power. Applied knowledge is power. He or she who works the hardest, usually wins long-term in marketing.

Career: If you go to five interviews and I go to twenty, I will likely be employed faster, be happier with my job, and make more money than you. If you make ten calls and I make thirty, I will usually win. Networking requires effort first. Skill is secondary.

Family: What separates the dad who makes his kids’ soccer games on time and the one who is twenty minutes late? Often, it’s hustle. What’s the difference between the husband who buys flowers for his wife and the one who doesn’t? Hustle. Or the mom who writes thank you notes to her family versus the one who doesn’t? Hustle again.

Let’s face it…hustle wins every time, in every aspect of life.

Michael Hyatt used these four ingredients for a successful product launch and you can use them in your life too.

Question: How can you apply this to your life? You can leave a comment by clicking here.

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  • These are some great takeaways Matt!! Hustle and I would add intentionality. Sometimes you are hustling but there are different priorities. The dad who gets there late is hustling but his intentional priorities might be a bit different. So, this is also, for me, about having intentional goals and priorities in place. Good stuff!!

    • Well said Robert!

    • Great addition Robert. Taking action isn’t good by itself. We must know where we’re going and why.

  • Steve Pate

    “applied Knowledge is POWER”- dude that is so speaking to me right now. I’ve been sucking in all this knowledge for the last 24 months and its no good with out some muscle work out. I’ve always notice those who work out and stay fit, are the ones who get asked, “how do you do it?” Not the ones who just sit and do nothing.They might know how, but haven’t practiced it.

    I want to be one of those people that others ask that question in building up their gifts and dreams!! And this goes along really well with your last post, again taking care of small details matter. Having great personal habits allows you to make a great product!! –Thanks Matt no. 2:-)

    • Makes me want to write an exercise book…oh wait…I did…and it’s coming soon.

      • Steve Pate

        Let me know if you need a model for the cover…..I could help you find one!

        • I’m available whenever 😉 since I am the model of great physique… :)

    • Ya Steve! Let’s get that idea of yours going!! How can we help?

  • Great breakdown of Michael’s success strategies when it came to releasing his product. I love how you made each step he took an actionable way we can apply it to our lives. Especially #1 as we’re all a product in and of itself.

  • Love it Matt! I’m launching a product on Monday…so that’s one big way I can apply these lessons in my life. I think it’s interesting to note that they’re all true principles–so, as you pointed out, they’ll work in all aspects of your life!

    …and this mastermind group you mentioned sounds interesting as well!! I’ll bet it’ll be a huge benefit to all involved!

  • Great recap, Matt.