Podcasting for Lead Generation

Chances are that as a marketer you already know this, but podcasting is a great marketing strategy not only because it builds your expert status but for several reasons; It creates a deeper connection with your audience because you are showing your personality and your voice, it allows you to build relationships with other people in your industry and influencers if you do interviews and like you heard from the episode, it’s an awesome way for generating leads straight from people’s phones.

Check out The World Changer Podcast to see how this is actually implemented. Also, if you want to learn other awesome strategies like this, you are welcome to browse around the site.

The main idea is to provide something of value related to the specific episode you are doing and then make it extremely easy for your listeners to get it by using a tool that enables you to gather emails from text messages.

Here Are The Guidelines

To participate for a chance to get a personal mentor call with Borja follow these two simple steps:

  • As a tweet, answer to the question “What call to action would you implement in your podcast?” remember to include @MattMcWilliams2 in your tweet.
  • Leave a review for the show on iTunes.

There are a great number of ways you can profit from your show and gathering leads straights from your episodes is one of the best ways to do it, it’s a simple strategy but it won’t work until you take action.