Can a Nonprofit Use Affiliate Marketing?

30 Days of Q&A - Day Twenty

When most people think of affiliate marketing, they think of the money they can make. But can a non-profit use affiliate marketing for fundraising? I answer that exact question below.

Debbie Kay from Hope for the Broken Hearted recently asked me:

Your question is one I have been thinking about and praying about for awhile. There are so many different aspects of my ministry and so many different audiences I reach… I think there are multiple possibilities for the affiliate stuff. You are absolutely right, it is a balancing act as far as I am concerned. I do not ever want to come across as one of those unethical ministries that is always seeking a way to part people from their money to line their pockets, if you know what I mean. Since my ministry went viral, I’ve been more like a social media missionary more than anything else…but, I am at the place I need to generate income while ministering. I think I can do that by offering things of legitimate value to those I minister to.

I’ve been fortunate to work with thousands of non-profits who use affiliate marketing to raise money for their organizations.

In this video I show how to do that and how product owners can work with non-profits as affiliates.

Question: If a non-profit used affiliate marketing to raise money, does that make you more or less likely to buy through their link? You can leave a comment by clicking here.

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Free Affiliate Training from Matt McWilliams