If you are running an affiliate program, it is your responsibility to make sure your partners have everything they need. And I mean everything. But what are the most important things you can provide your affiliates? Here are seven must-provide resources.
Kelly McCausey from SoloSmarts.com recently emailed me to ask:
What tools do you need to run a great affiliate program? Well, the answer is: It depends. It depends on your current level, your budget, and to some extent personal preferences. Today, I share nine tools for every level and preference. Whether you are a beginner or advanced, have virtually no budget or an unlimited one, this video covers it all.
Running an affiliate program is not as complicated (technologically speaking) as many people make it out to be. Depending on your level, you could get started with just four of the tools I mention in this video. And it would cost you less than $250.
Over the years, I’ve found one of the secrets to affiliate program success. It’s right up there with knowing the right people, having great conversions, and copywriting. It’s the F-word…fun, that is. Get your mind out of the gutter. Affiliate programs should be fun. For your affiliates and for you.
A few weeks ago, during Jeff Goins’ recent Tribe Writers launch, I had an interesting discussion with Jeff’s operations manager, Kyle Young. He said to me, “I want this launch to be so fun for our affiliates that they’ll tell everyone about it and beg to promote again.”
What do you need to know about the tax implications of working with affiliates? At first, the idea of bringing on hundreds or even thousands of people that you have to pay and file paperwork on can be intimidating. But, it’s actually a lot simpler than it appears.
One of the biggest problems I’ve experienced with affiliates is getting them to fully commit to a promotion. Sure, they say they’ll promote, but when the time comes to send an email, they are nowhere to be found. Today’s video shows you how to get your affiliates to fully commit to promoting your launch.
Getting affiliates to fully commit is all about utilizing the principles of commitment and consistency that Robert Cialdini talks about in his book Influence (a must read for any marketer by the way).
Is there a right time in the lifecycle of a business to bring on the affiliates? It certainly depends on the company and the product, but in today’s video, I’ll share my thinking on this question. I’ll also show you how to decide what the time right time is for you.
Every business and industry is different, but every business must go through the process I share before bringing on affiliates. This way, when they do, they are ready to perform well.