So, you’ve written the book and now you’re all excited to launch it. But you realize that you just don’t have that many people promoting it. You want affiliates for your book launch. How do you get them? That is what this post is about.
I’ve been fortunate to have worked on tons of book launches for awesome people like Lewis Howes, Brian Tracy, Ray Edwards and Jeff Goins, whose book launch for his new book, Real Artists Don’t Starve just finished this week.
This is a guest post from Mark Sieverkropp, our senior affiliate manager and resident summit expert. He has run summits such as the Peak Work Performance Summit, The Work By Design Summit and the World Record-Breaking summit, The Authority Super Summit in addition to dozens of product launches.
Recently Matt and I had a conversation with a friend of ours who was wanting to recruit affiliates for her upcoming virtual summit. As we gave her some suggestions, I realized that, while many recruiting techniques are the same, regardless of whether you’re running a summit or a product launch, there are a few key differences. So Matt asked me to share some of those tips with you.
When we first began running virtual summits, we basically took our playbook for affiliate product launches and applied it to summits.
A lot of affiliate programs only work with larger affiliates…and I think that’s wrong. I’m not judging people who decide to only work with a select group of needle movers, but I do think it’s a mistake. Below I share seven reasons why you should work with smaller affiliates.
Before I share my seven reasons to work with smaller affiliates, let me be clear on something:
There is no better way to grow your list and your sales than picking up a few huge affiliates. They can explode your business literally overnight.
When you offer an upsell or downsell, should you pay affiliates a commission? I’ve seen it done many different ways. No commission, full commission, partial commission, but the answer ultimately boils down to one thing.
Watch the video above for my take and the best answer I got when I asked other experts.
No matter what you do, any evergreen affiliate program with more than a few dozen affiliates is going to have some that become inactive. You can run the best program with the best commissions and have the greatest personality, but some of them just fall off the earth. Below I share the reasons why that happens…and what to do about it.
In part one, I shared WHY you need to activate affiliates. I explained why affiliates aren’t just automatically promoting you. They need a gentle reminder to get active.
One of the single most frustrating things you can do as an online entrepreneur is to put in the effort to recruit affiliates…only to have them do nothing. Today, I’ll show you how to activate your inactive affiliates.
I received an email recently from a guy who has over 1,000 affiliates for his product. That’s great!
I’m about to reveal the easiest, most effective, and fastest way to get awesome new affiliates. When I share it, it will seem obvious…and yet, almost no one does it.
I’ll spare you the teasing and the mystery and cut right to the good stuff.
The number one way to get new affiliates is this:
If you are running an affiliate program, it is your responsibility to make sure your partners have everything they need. And I mean everything. But what are the most important things you can provide your affiliates? Here are seven must-provide resources.
Kelly McCausey from SoloSmarts.com recently emailed me to ask:
What tools do you need to run a great affiliate program? Well, the answer is: It depends. It depends on your current level, your budget, and to some extent personal preferences. Today, I share nine tools for every level and preference. Whether you are a beginner or advanced, have virtually no budget or an unlimited one, this video covers it all.
Running an affiliate program is not as complicated (technologically speaking) as many people make it out to be. Depending on your level, you could get started with just four of the tools I mention in this video. And it would cost you less than $250.
Over the years, I’ve found one of the secrets to affiliate program success. It’s right up there with knowing the right people, having great conversions, and copywriting. It’s the F-word…fun, that is. Get your mind out of the gutter. Affiliate programs should be fun. For your affiliates and for you.
A few weeks ago, during Jeff Goins’ recent Tribe Writers launch, I had an interesting discussion with Jeff’s operations manager, Kyle Young. He said to me, “I want this launch to be so fun for our affiliates that they’ll tell everyone about it and beg to promote again.”