There is a common misconception that some people are just “born marketers” and that if you “hate” marketing, you can’t succeed at it. Today, I’m here to bust both myths and show you what to do if you hate marketing.
This is day two of the 30 Days of Q&A Video Series. You can watch day one here.
Why do people actually buy? What makes them actually make the decision to part with their hard-earned cash in exchange for something you are offering (or something you are promoting)? There are five reasons…and I share them below.
Before you attempt to sell anything to anyone, you must know the five reasons people buy. If you don’t know these reasons, any attempt to sell anything will be futile.
When you try to sell affiliate offers (or anything for that matter), do you have a unique “voice” you speak in or write in? If so, it’s killing your brand…and your sales.
I’ve made this mistake myself dozens of times. It’s time to sell something and BOOM – “Sales Voice” comes out.
My father never owned a computer, yet he taught me almost everything I know about online marketing. I never realized this until just yesterday though. My father never had Twitter or Facebook, never blogged and was never famous, but he left a legacy that lives on to this day.
Last year, something changed for me. That something was that I learned a skill that every marketer needs to know well: Copywriting. I learned it from the master. And so can you.
Today, I consider myself blessed to be friends with that master, Ray Edwards. He’s not only a client of ours, but also a dear friend.
Long before we worked together, though, I was a fan of his, listening to his podcast for hours and reading everything he put out (I still do today).
The Stats Don’t Lie
Along the way, I picked up a few things from him. How to be persuasive without feeling sleazy, for instance. And how to get people to open, read, and take action on my emails.