I’ve used multiple variations of the following email in dozens of launches. It is always my #1 email in terms of sales.
The key is to use it right after midnight ET if the cart closes at midnight PT.
SUBJECT: you still up?
I just realized that a lot of folks think they MISSED their chance to get into [PRODUCT NAME].
I kept saying it “ends at midnight Friday.”
But in what TIME ZONE?
Turns out it’s Midnight PACIFIC (I just checked).
Which means you still have about 3 hours from the time I’m sending this to get into [PRODUCT NAME] (before it closes).
So if I were you, I’d go grab it now!
SUBJECT: “Sorry you missed out”
SUBJECT: “Well, I tried to tell you…”
[INSERT COUNTDOWN CODE HERE]
Don’t be mad at me if you miss this…
The enrollment closes in less than one hour.