My #1 Cart Close Email

I’ve used multiple variations of the following email in dozens of launches. It is always my #1 email in terms of sales.

The key is to use it right after midnight ET if the cart closes at midnight PT.

VERSION ONE

SUBJECT: you still up?

===BODY COPY===

…me too.

I just realized that a lot of folks think they MISSED their chance to get into [PRODUCT NAME].

I kept saying it “ends at midnight Friday.”

But in what TIME ZONE?

Turns out it’s Midnight PACIFIC (I just checked).

Which means you still have about 3 hours from the time I’m sending this to get into [PRODUCT NAME] (before it closes).

[LINK]

So if I were you, I’d go grab it now!

VERSION TWO

SUBJECT: “Sorry you missed out”
SUBJECT: “Well, I tried to tell you…”
SUBJECT: tick-tock

===BODY COPY===

[INSERT COUNTDOWN CODE HERE]

Don’t be mad at me if you miss this…

[LINK]

The enrollment closes in less than one hour.