Episode 067: The Lie of Influence

How to Avoid the Trap of Measuring Your Impact

You cannot measure influence with numbers. When I first started my blog, I spent a lot of time caring about things like subscribers, followers, and number of this or that. The problem with that is that none of those measured my true influence in the lives of others.

The Lie of Influence

If you’ve ever fallen in the trap of trying to measure your influence, this episode is for you. So many of my listeners get caught up, like we all do, in statistics. We want to know our Klout score, how many downloads we got, or how many followers we have. But the voice that says those numbers matter is a lie.

When I first started, I measured every single day obsessively. One day I would get ten sign-ups, the next day none. Then I’d wonder, what did I do wrong to get zero subscribers? The answer is nothing. That’s just what happens day-to-day.

Over time, I realized that I shouldn’t be focused on those numbers. I should be focused on my followers, not my follower count. I should be focused on you.

You are the ones who write to me and share things like:

Your post today was life-changing.

I finally found the courage to have a difficult conversation.

I will be a better father today.

I’ve been putting off asking for a raise…that stops today!

Thank you for inspiring me to start my own business.

Words like those are immeasurable. How can you possibly put a value on life-changing? How do you quantify courage? Better fathers and new businesses don’t make for pretty spreadsheets.

One changed life, one more courageous leader, one better dad, one inspired entrepreneur…that is influence, not numbers.

Today’s episode busts the lie that tells you that statistics, not people, matter most.

Listen to this episode:
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Next Episode

Join me for episode 68 with Jia Jiang. a man with an amazing and inspiring story of overcoming rejection…on purpose for 100 days. It’s wild story that will show you how to get past your biggest fears and overcome rejection.

Question: How are you influencing others? You can leave a comment by clicking here.

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