My most important presentation was lacking in three big ways.
Despite having spent three weeks preparing my slides (which was wrong as I point out in part one yesterday), they still lacked three critical pieces. If you have not read part one, do so now. I discuss the worst mistake I made in delivering my presentation. Most people make the same mistake. I also offer six tips for fixing that mistake.
So what was wrong with my slides? Why did they lack clarity and effectiveness?
Mistake Two: My slides weren’t readable. Ever tried to read 12-point from fifteen feet away? Ever left a presentation with a screaming headache? Not only did I try to cram too much on one slide, rather than write in bullets as I suggested yesterday, but the text I had was unreadable.
Lesson Two: Test it on screen. If possible, as you are writing your slides, test them on the screen you will be using and seat in the farthest seat away from it. This will show you what they look like to the audience and give you time to edit them as needed.
Mistake Three: My slides were inconsistent. Every slide title had a different font in a different size. Every transition was different. Some slides had an image on the right, some on the left. Some slides had the words illustrated in boxes, some in circles. It was stylistically a disaster.
Lesson Three: Maintain visual harmony. It is critical that every slide is visually harmonious. If, on the first slide, the title is 28-point Arial font, then every title on your presentation should be 28-point Arial. The same goes for subheadings, bullet text, etc. Stay consistent and your audience will be able to follow along easier. The easier it is for them to follow the slides, the more they can pay attention to you.
Mistake Four: My slides had no theme or threads. In addition to the inconsistency, there was no theme tying the presentation together and no threads connecting similar topics.
Lesson Four: Create visual themes. An effective presentation must make it easy for the audience to connect similar themes and topics. In my presentation, I intended to convey three major objectives: increasing conversion rates, increasing average order size, and increasing post-purchase customer engagement. Within each objective, there were three main methods to accomplish them and three goals.
Each objective should have its own color assigned to it. Every time I mention that objective, it should be in the assigned color. As I mentioned in my third lesson, in my example, each objective would have the same font and size, and the same for each method and goal.
Here is an example below. The slide on the left shows the three objectives and the slide on the right shows the next mention of the first objective.
If you learn from my mistakes and follow these lessons, your next presentation is guaranteed to wow the crowd…and give you the result you want.
Which of these lessons will have the biggest impact on your presentations?