Almost everyone who has ever promoted anything online has a specific fear. It’s the fear of offending your tribe and ultimately losing subscribers. If you have this fear, watch this:
The fear of losing subscribers is very real. We all like seeing our email lists grow. And when they go down, the pain can be very real.
In this video, I’ll show you why it’s OK to lose subscribers.
Don’t be afraid to lose email subscribers when you promote. Those people shouldn’t be on your list anyway.
RELATED VIDEO: When Should You Start Promoting Affiliate Offers?
What have you done to overcome your fear of losing subscribers?
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Love this video, Matt! Great points.
Sue
Thanks Sue!
Great video. We are constantly scraping our email list. I could brag that we’ve had over 140,000 people sign up for my newsletter – or realistically tell you we’ve pared that down to 78,000 active, responsive people who welcome my information.
That’s awesome. We do the same thing.
I’d rather have you mail to your top 1,000 subscribers (buyers) than most people’s 50,000 person list any day of the week, Dan 🙂
I’m so glad to hear that, Matt! It’s hard when we are just starting to grow our email list and see so many unsubscribing during an affiliate campaign. But hey, I had a lot more opting in than unsubscribing! Now we need them to convert. 😉
YES! Otherwise you just have a bunch of people on your list that serve no business purpose whatsoever.