This is a guest post from Mark Sieverkropp, our senior affiliate manager and resident summit expert. He has run summits such as the Peak Work Performance Summit, The Work By Design Summit and the World Record-Breaking summit, The Authority Super Summit in addition to dozens of product launches.
Recently Matt and I had a conversation with a friend of ours who was wanting to recruit affiliates for her upcoming virtual summit. As we gave her some suggestions, I realized that, while many recruiting techniques are the same, regardless of whether you’re running a summit or a product launch, there are a few key differences. So Matt asked me to share some of those tips with you.
When we first began running virtual summits, we basically took our playbook for affiliate product launches and applied it to summits.
This is a guest post by Tom Morkes. Tom is one of the hosts of the upcoming Authority Super Summit, which I will be speaking at this week, along with dozens of other amazing online authorities. You can register here for FREE
Having coached and mentored hundreds of entrepreneurs over the past four years, I’ve noticed a recurring pattern in high-profile professionals. The biggest and brightest business people excel in 5 foundational areas of business.I call them “The Five Pillars Authority.”
Let’s review each of the five pillars and how to apply it to your business.
Pillar 1. Mindset
You wouldn’t build a house without preparing the foundation first, would you?
Of course not.
Similarly, you wouldn’t set out to build a profitable business without having a stable base to launch from. The FOUNDation for any business is the mindset of the FOUNDer (founder / foundation – get it?)
Like a house built on sand, a business led by a confused, uncertain, and weak founder will crumble.