We all love the big product launches. They are exciting, have great contests and prizes, and a wonderful way to bring in a lot of money in a short time. But evergreen offers can be incredibly lucrative as well.
- They build buzz. When many people are promoting the same thing, it certainly makes waves.
- Affiliates love the contests and prizes. Let’s face it…affiliates are competitive by nature.
- The “Launch Echo.” A “launch echo” is the natural positive effect launches have on your brand, which is often long-lasting. Credit to Jeff Walker for coining this term.
But they also have their downsides…