If you are running an affiliate program, it is your responsibility to make sure your partners have everything they need. And I mean everything. But what are the most important things you can provide your affiliates? Here are seven must-provide resources.
Kelly McCausey from SoloSmarts.com recently emailed me to ask:
We all love the big product launches. They are exciting, have great contests and prizes, and a wonderful way to bring in a lot of money in a short time. But evergreen offers can be incredibly lucrative as well.
The advantages of a time-bound launch are clear:
- They build buzz. When many people are promoting the same thing, it certainly makes waves.
- Affiliates love the contests and prizes. Let’s face it…affiliates are competitive by nature.
- The “Launch Echo.” A “launch echo” is the natural positive effect launches have on your brand, which is often long-lasting. Credit to Jeff Walker for coining this term.
But they also have their downsides…