Today, I share a great example of how to put together an affiliate bonus package. It’s from Ray Edwards, who is promoting Jeff Walker’s Product Launch Formula. This is a quick one and you’ll want to watch the video I mention in this episode.
You’re about to listen to me play mental ping pong in this episode, because honestly I don’t know the right answer to this question from Arye Barsky. He asks, “Is it OK to reuse the same affiliate bonuses in back-to-back promotions?” I share my thoughts but ultimately the decision is yours.
It’s easy to think that you have to have tens or hundreds of thousands of people on your email list to get on the leaderboard of your next affiliate promotion. That is simply not true. Today I share my takeaways from a conversation I had with my friend Matthew Loomis about how he finished SECOND in a recent launch — outperforming people with lists 2 or 3 times bigger than his.
Last year Matthew Loomis surprised everyone (I’ll admit it…including me) when he finished second during the Fall 2016 Tribe Writers launch. For his list size, he GREATLY outperformed his list size — beating out affiliates with much larger lists.
Arye Barsky asked a great question recently about affiliate bonuses. He just finished promoting one product launch and wanted to know if he can use the same bonuses in the next launch he is promoting. Here’s my answer:
There is no easy answer to this question, but I share my thoughts in this video. Since affiliate bonus packages are such an important part of a promotion, a lot of thought should go into them.
As an affiliate, when is the right time to introduce your audience to your bonus package? That was the question I got from one of our students in our No Product No Problem course recently. It’s also a question I get in every affiliate promotion we run for our clients. Here’s the answer:
If you take the time to put together a great affiliate bonus package, you should roll it out at the right time. But when is that?
Ray Edwards is always one of the top affiliates in every launch he supports. He consistently outperforms his list size and always seems to surprise me. One of the biggest reasons is he always has great bonuses.
I recently shot this video for Michael Hyatt’s affiliates. In it, Ray Edwards is gracious enough to spend more than twenty minutes breaking down his bonus package for Michael’s launch.
When you promote a product launch as an affiliate, you know that the last day is the biggest day. On average, 40-60% of sales can come on the last day. I’ve even seen some affiliates at the top of leaderboards with 70%+ in the final 24 hours. Today, I’ll show you how to close with a bang and double or even triple your commissions on the last day.
I was reviewing the stats from the past year of launches that we’ve run for awesome people like Michael Hyatt, Ray Edwards, Jeff Goins, and others and I noticed an interesting trend. It was almost universally true.
What is the ultimate key to rocking an affiliate launch? It’s probably not what you think (or maybe it is and I’m just employing some ninja copywriting tactic to get you to read on). Either way, you should read on.
February is one of the craziest seasons for affiliate launches. For one simple reason—Marie Forleo’s B-School. B-School is one of the most competitive affiliate communities out there.
“Buy this course through my link and get $24,897 in bonuses!” We’ve all seen these elaborate (some might say “over the top”) bonus packages that come with affiliate offers. But do they actually work? I decided to put it to the test and share my results below.
How Bonus Packages Work
You may have used this strategy and you’ve certainly seen it done. You offer an exclusive bonus if people buy a product through your link.
I’ll go into more detail about what makes a good bonus package below, but for now, what you need to know is that an effective bonus package is one that takes an on-the-fence buyer to an actual buyer.
In other words, it’s something attractive enough to cause a person to take action.