This is a guest post from Tarzan Kay. Yes, that is her real name. In addition to having the coolest name in online marketing, Tarzan is a copywriter who teaches others how to write effective copy that converts. Visit her website
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What is the ultimate key to rocking an affiliate launch? It’s probably not what you think (or maybe it is and I’m just employing some ninja copywriting tactic to get you to read on). Either way, you should read on.
February is one of the craziest seasons for affiliate launches. For one simple reason—Marie Forleo’s B-School. B-School is one of the most competitive affiliate communities out there.
“Buy this course through my link and get $24,897 in bonuses!” We’ve all seen these elaborate (some might say “over the top”) bonus packages that come with affiliate offers. But do they actually work? I decided to put it to the test and share my results below.
How Bonus Packages Work
You may have used this strategy and you’ve certainly seen it done. You offer an exclusive bonus if people buy a product through your link.
I’ll go into more detail about what makes a good bonus package below, but for now, what you need to know is that an effective bonus package is one that takes an on-the-fence buyer to an actual buyer.
In other words, it’s something attractive enough to cause a person to take action.