The One Question Everyone is Asking

Are you being heard? Are you hearing others?

When I advise marketing clients, I ask them to put themselves in a potential customer’s shoes and ask this question. You, too, should ask it anytime you are speaking.

What's in it for me? What's in it for me? What's in it for me?

Others are constantly asking themselves that question as you talk. If you want to truly be heard, you must answer that question.

What is in it for you?

You already know the answer to that question when you are talking. More profit. Less hassle. A feeling of accomplishment. Those are all great things, except that no one else cares.

That is the cruel reality…and it is reality.

Continue Reading and Comment