What are People Willing to Fight For? How Purpose Trumps Profits

Money makes for a great scorecard, but a terrible motivator. That’s a lesson I learned the hard way when I was a new leader almost a decade ago. As a small startup, we assembled a team of what could best be described as a rag-tag group of people. Think The Bad News Bears, but older. And I had no clue how to motivate them.

What are People Willing to Fight For? How Purpose Trumps Profits

Where Motivation Truly Comes From

Many persons have a wrong idea of what constitutes true happiness. It is not attained through self-gratification but through fidelity to a worthy purpose. – Helen Keller (TWEET THAT)

When I first began to lead others in the marketplace, I thought that everyone was like me. Money was the scorecard and it was also the motivator. Boy, was I wrong!

I’d struggled for almost a year to find better ways to motivate our team and push them to new levels of excellence. I used mostly financial incentives, with little or no results. Then, we held a company retreat.