Last year, something changed for me. That something was that I learned a skill that every marketer needs to know well: Copywriting. I learned it from the master. And so can you.
Today, I consider myself blessed to be friends with that master, Ray Edwards. He’s not only a client of ours, but also a dear friend.
Long before we worked together, though, I was a fan of his, listening to his podcast for hours and reading everything he put out (I still do today).
The Stats Don’t Lie
Along the way, I picked up a few things from him. How to be persuasive without feeling sleazy, for instance. And how to get people to open, read, and take action on my emails.
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There is more to the fish parable than just giving and teaching.
You know the saying:
Give a man a fish and he’ll eat for a day. Teach a man to fish and he’ll eat for a lifetime.
But there is more to it than that.
If you only teach a man to fish, he’ll soon grow tired of fish. Eventually he might grow so sick of it, that he will no longer eat. And he will die of starvation.
Teach a man to sell fish and he’ll feed the world and enjoy a variety of foods with the profit.
Yes, teach a person to sell and they can do nearly anything. And yet, our schools teach nothing of the sort. So it’s on you and me to teach these skills to the ones we care about.
Every presentation should be like the first time, because it is for your audience. I didn’t want to do another sales call. Ever. At least not with an insurance agent. By August of 2006, I had done approximately 2,000 first-time sales calls with insurance agents. Every single one of them, it seemed, went the exact […]