You have a product ready. You know it will change people’s lives. The question you ask yourself now is: “Will my launch be successful?” How can you know if your launch will be successful?
This is the exact question I get asked frequently. Here’s a recent example from a reader:
Do you have criteria for “what should be in place” to judge whether a launch would be successful or not? (Email list numbers, FB page Likes etc..)
The Guarantee of Success
Humans are intrinsically wired to do things which have a certain guarantee of success. Even climbing Mount Everest, where 1.6% of climbers die trying, has a success rate of 50%. In other words, you are 31 times more likely to reach the summit than die…sounds appealing.
We want to know if we are ready to launch. We want to make sure everything is in order to guarantee success.
We all have to start somewhere. Some first time affiliate launches are big. Some are small. Some are resounding successes, while others are unmitigated disasters. Most, however, fall somewhere in between. That’s exactly what happened to Scott Barlow with his first affiliate launch.
This is the first in a series of posts called “My First Affiliate Launch.” Each post will highlight an online entrepreneur who recently ran their first affiliate launch. This month’s featured launch is from Scott Barlow. Scott has ran several successful businesses, conducted over 2,000 interviews as an HR professional and personally has made several successful career changes. Scott’s course, Figure Out What Fits
helps people discover their strengths and decide what work fits them so they can design their work around their life and not the other way around.
I’ve participated in JV launches for over 2 years for several different courses. Some of them were total failures and others have been very successful.
I recently moved into doing JV Partnerships for my own products as a way to build out my list and be able to reach a greater number of people.
We began by offering a free 8 day course that helps people learn what they should be doing for work or business. Later, this turned into webinars. With each new affiliate partner we would offer the 8 day course to their list — which was an extremely high value optin and led to an opportunity for people to learn more through the webinar. We went through this same sequence one affiliate partner at a time. This allowed us to send a lot of people through the 8 day course and do a lot of webinars so we could really perfect our messaging and sales funnel.
Once I had proven the sales funnel and messaging I knew I wanted to do a full JV launch.
We did our first full-scale affiliate launch in January 2016 with approximately 15 affiliates.
Last week, I wrote a post entitled, Why I’m Not Sharing My 2016 Goals This Year. In it, I explained that research shows that we shouldn’t share our goals publicly. But who should we be sharing them with?
To best answer that question, I’ll share what has and what hasn’t worked for me.
Who NOT to Share Your Goals With
1. Anyone and everyone
I covered this last week, but it bears repeating. Don’t share your goals with anyone who will listen. The act of doing so feels too much like an accomplishment.
Don’t post them on social media or write about them on your blog. Unless you have a very compelling reason to do so.
Almost every time I have done this, I have failed to reach my goal.
According to statistics, most of us don’t like our jobs. That’s a big problem. When we’re not doing work we love, we’re unable to fulfill our true purpose, our happiness is sapped, and our relationships are often destroyed.
Today’s guest can help with that. His purpose is simple: to help people find work they love. He helps others find the career that they were meant for.
I believe that this is important work. Just three decades ago, almost two-thirds of Americans liked their jobs. The divorce rate was lower, the overall happiness of the population was higher, our productivity (in the US) was the best in the world. Today, that is no longer the case.
Right now, at this very moment, you are determining who you will be in ten years.
I recently had the opportunity to be a guest on a great new podcast, Happen to Your Career. Their lineup of guests before me and coming after me is impressive (but I can’t tell you who is coming up or I’d have to kill you).
In this interview, Scott Barlow and I talk about the importance of self-worth and the importance of creating the lifestyle that works for you. I share a glimpse of my story and how I found a career that I enjoy (most days) and is meaningful to me. We talk about starting what you want to become today.
How do you start something big?
How do you set about changing the world, one career at a time?
Scott Barlow and Mark Sieverkropp literally are doing just that. They started Happen to Your Career (HTYC) with the mission of helping people find the work they love. (Read all about Happen to Your Career here)