Recently, while Matt was out of the office for a few weeks, I ran a Quick Launch offering several of our swipe files, a case study, and a 2-hour Affiliate Bootcamp in honor of Matt’s birthday. Today I want to do a recap of that launch and share what went well, what didn’t go so well and what you can learn from all of it!
One of the single most important keys to a successful affiliate launch is great swipe copy. Done right, it’s a powerful tool that will help your affiliates succeed. Yet, I see so many launches get it wrong.
Here are the five mistakes I most often see with affiliate swipe copy. Later I’ll share what to do instead.
Of all the things that we or our clients do in a launch, the most time-consuming task is writing swipe copy. Unfortunately, most affiliates don’t use it properly…usually because no one taught them how to use it. It’s time to fix that.
I typically see affiliates make five mistakes when using swipe copy. I list them all below along with the best practices to fix those mistakes.