SUBJECT: [THEIR PRODUCT NAME or ACRONYM] question Example: Bestseller Blueprint question Example: PLF question FNAME, Quick question on [THEIR PRODUCT NAME or ACRONYM]. Are you doing any upsells or downsells? I'd love to chat about some ideas I have for working together on those. I'd love to send some people your way (and vice versa). [SHARE WHY HERE - i.e. because your product is less in-depth and cheaper or vice versa or you are missing a section that they cover] Got some talk to talk soon?