You have something to say to the world. You have a contribution to make. Each of us has ideas that can reshape the world, in large ways or small.

How to Find and Use Your Breakthrough Idea to STAND OUT with Dorie Clark

That is how Dorie Clark opens her new book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.

She goes on to say:

Whatever your issue, if you really want to make an impact, it’s important for your voice to be heard.

I could not agree more. You do have a voice and it should be heard. But the question is how?

Well, Dorie will show you how.

Here’s what I said about the book in an Amazon review:

I’ve been in the marketing space for more than a decade. I read the book because I thought it would help the people I talk to…aspiring bloggers, business owners, and thought leaders. I honestly didn’t expect anything for ME! And yet it’s one of the most highlighted books I own. Everyone can learn WHY they should stand out, HOW to do it and ultimately WHO can benefit. This book is a MUST READ for anyone looking to share their ideas, message, and talents with the world.

In today’s episode, we go in-depth into many of ideas and principles in the book, starting with why you should find your breakthrough and build a following around it – why you should stand out!

We also talk about:

  • Why so many of us shrink back when it comes to sharing our ideas and voice.
  • What has helped Dorie overcome her fears.
  • How to stand out (without getting arrested or being born famous).
  • Why you shouldn’t want to just “blend in.”
  • The questions you need to ask yourself to discover your breakthrough idea or message.
  • How to be seen as an authority in your industry.
  • The always popular much, much more.

About Dorie

Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business ReviewForbes, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is also the author of Reinventing You: Define Your Brand, Imagine Your Futureanother fantastic book that I highly recommend.

Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.

We were born less than a year apart in the same hospital, which her father and my mother both worked in at the same time. Small world, huh?

For more about Dorie, check out her About Page.

Listen to this episode:

Episode Links and Resources

Dorie’s site

BOOK: Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It


Standing out is no longer an option.

“You have something to say to the world. You have a contribution to make.

Ask Me a Question

If you have a question, comment, thought or idea, you can leave a voicemail for me or contact me via email.

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Next Episode

Join me for episode 71, The Shocking Trait of Great Leaders. I’ll share with the one thing that great leaders have had one thing in common since the dawn of time. It might surprise you, but we’ll take a look at some of the great leaders throughout history and how they used this trait to help them free nations, lead movements, and inspire generations. And I’ll show you how can use this trait, too.

How will you choose to stand out today?


Matt helps online business owners and brands, small and large leverage the power of partners to grow their businesses. He teaches you how to make money as an affiliate and how to work better with affiliates. Entrepreneurs and companies such as Shark Tank's Kevin Harrington, Zig Ziglar, Ray Edwards, Brian Tracy, Lewis Howes, Shutterfly, Jeff Goins, and Michael Hyatt have trusted Matt to run their affiliate launches.

2 thoughts on “Episode 070: How to Find and Use Your Breakthrough Idea to STAND OUT with Dorie Clark

  1. Jon Stolpe says:

    Dorie definitely stood out in this interview with her willingness to admit she grew up near your childhood home. Great interview!

    I’ll stand out by living out my faith today.

    1. Matt McWilliams says:

      HA! Literally born in the same hospital 🙂

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