SUBJECT: [OTHER PRODUCT NAME]
SUBJECT: [OTHER PRODUCT NAME PERSONALITY]

If the [OTHER PRODUCT NAME] is very LONG, use the personality name.

EXAMPLES: 

SUBJECT: Bestseller Blueprint
SUBJECT: Jeff Walker

Hey FNAME,

I saw that you were promoting [OTHER PRODUCT NAME] recently and thought of you for something we have coming up.

This [MONTH OF LAUNCH] we are launching our [YOUR PRODUCT NAME]. It's similar to [FIRST NAME OF OTHER PRODUCT CREATOR]'s product/course, but [FILL IN DIFFERENCE HERE].

IF you are interested, let me know. Love to share more info. with you.

===IF YOU ARE LAUNCHING A BOOK===

SUBJECT: [OTHER BOOK NAME]
SUBJECT: [OTHER BOOK AUTHOR]

If the [OTHER BOOK NAME] is very LONG, use the author name.

EXAMPLES: 

SUBJECT: Turn Your Passions Into Profits
SUBJECT: Matt McWilliams

===BODY COPY===

Hey FNAME,

I saw that you were promoting [OTHER BOOK NAME] recently and thought of you for something we have coming up.

This/Next [MONTH OF LAUNCH] we are launching my book [YOUR BOOK NAME]. It's similar to [FIRST NAME OF AUTHOR]'s book, but [FILL IN DIFFERENCE HERE].

If you are interested, let me know. Love to share more info. with you.

[SIGNATURE]

EXAMPLE:

Hey Greg,

I saw that you were promoting Let it Fly recently and thought of you for something we have coming up.

Next January we are launching my book, Turn Your Passions Into Profits. It's similar to Pat's book, but it focuses more on the steps involved in building an audience, creating content, and specifically monetizing one's passions and message.

If you are interested, let me know. Love to share more info. with you.

All the best,
Matt