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Do not buy Ruth Soukup’s Elite Blog Academy without reading this in-depth review first. You’ll kick yourself later if you do. Full review and $3,787 (updated for 2020) in exclusive bonuses below.

Review of Ruth Soukup's Elite Blog Academy course

So…the burning question…what is the deal with Ruth Soukup’s course, Elite Blog Academy? I hope this review answers any questions you have.

First off, a full disclaimer: I am an affiliate for Ruth’s course. To be clear, though, that does not affect what I share below in any way. It does, however, mean that if you buy through my link, I get a commission from Ruth. It also means that if you purchase through my links in this review, you will earn access to my exclusive bonuses, worth $3,787. These bonuses are not available anywhere else. <<Skip to the bonuses>>

So, all that being said (or written as the case may be), here’s my full review of Elite Blog Academy by Ruth Soukup.

What’s Good About Elite Blog Academy?

What would a good review be if I didn’t mention some of the highlights of the program? Don’t worry, I cover both sides and mention some of the downsides below.

1. It’s not overwhelming…and it’s finishable

I’m not sure if “finishable” is a word, but it certainly applies to Ruth’s course.

One of the first things you will notice about the course is that it’s not overwhelming. This isn’t a 30-module, spend-the-next-30-weeks-of-your-life-to-complete-the-course marathon that you will probably give up on. It’s a course you’ll actually finish, because it’s designed that way.

I’ve personally purchased about ten courses in my lifetime. I’ve finished two of those. TWO! The scary thing is, that is actually average. Most course instructors I talk to say that only about 20% of their buyers actually finish their course. Hello! Maybe we should focus on making the material finishable (seriously, if that is not a word, I am trademarking it).

Last I checked, there are about fifteen units or bonus videos, usually less than ten minutes in length. They are sequential, meaning each one builds on the last, but they work as standalone lessons. If you really don’t care about profiting from affiliate sales (Unit 8), skip it.

Elite Blog Academy a course you will actually finish…and benefit from.

2. Networking opportunities

The reality is that you can be the best writer in the world, with the best content, the best ideas, and the best looking, professionally-designed blog…and still not get any traction, especially early on.

I’ve seen it time and time again where a failure to network results in a well-written, amazing looking blog that really could change peoples’ lives, but no one reads it. Ugh.

That is why networking (AKA relationship-building) is so important. That’s a big reason why one of my exclusive bonuses is a free replay of my Networking with Purpose LIVE event, where we’ll teach you how to build a powerful network of peers who can help you grow your audience 10-30 times faster than you could on your own.

One of the things I love about Elite Blog Academy is that Ruth provides each member with a class roster, so you can connect to others in your class. To put a price tag on that alone…well, imagine that hypothetically you didn’t learn a thing from Ruth about blogging, BUT you had 100+ new friends who were doing the same thing as you. How would that help your growth? It’s seriously worth the price of the course by itself.

You’ll also have access to the exclusive community forum, where you’ll be able to engage with others in the class, ask questions of others, and get a ton of good ideas.

3. Live Q&A videos

Thankfully, more and more course instructors are doing this now, but it’s still pretty rare. Too many courses basically give you the material and you are on your own. No wonder only 20% of people finish them!

In Elite Blog Academy, though, Ruth actually does a monthly Q&A video. You can literally ask her anything blog-related. I’ve watched a few and the material is awesome. At least a few of the questions were relevant to me, but I never thought to ask.

You don’t have to attend live, either. They are available in the Q&A replay section, like this:

Elite Blog Academy with Ruth Soukup Review

4. Ruth takes it to the next level

Honestly, when I went through the course, I was expecting it to be more of a how-to on blogging only. In other words, I expected an instructional manual that took me to the end of level 1 and Ruth took me to level 3.

Rather than just cover blogging, as you’d expect from her, Ruth also covers product creation and selling, advertising, affiliate marketing, and at the end shows you how to turn your blog into a business. I’ll discuss more on that in the course outline, but I found this surprising and very helpful.

Even if you’re struggling just to get through level 1, make sure you watch Unit 12 about turning your blog into a business. The mindset shift she talks about is huge.

What’s Not Good About Elite Blog Academy?

1. Some content might be overly simplistic

To be clear, I have been blogging for almost a decade, so this may be perception bias. I appreciate that the course is easy to follow and that it’s finishable, but I do wish that there was a little more detail and advanced topics in the course.

Make sure you check out the “Who’s it for and not for” section below for more on this.

That’s it.

Seriously…that is it. I really wanted to find more things wrong with it. I wanted to do a thorough review that listed three or four problems, but there just aren’t any more.

The reality is that Elite Blog Academy is just that detailed. It’s not for everyone, though, so let’s find out if you are right for the course.

Who is Elite Blog Academy For (and Who is it not For)?

Who it’s for

For all you grammar freaks, I know it should be “For whom is Elite Blog Academy.” 🙂 (Just wanted to get that out there)

If you fit any of the following criteria, Elite Blog Academy is for you:

  • You’ve been blogging for more than a few months, know the basics, and want to take it to the next level.
  • You’ve been blogging for a while and you want to start monetizing the site in a systematic way.
  • You’ve run a blog in the past, given up on it, know the technical details, and want to start strong a second time.
  • You’ve helped someone else run their blog, but you’re ready to venture out on your own.

If any of these describe you, you owe it to yourself to check out Elite Blog Academy by Ruth Soukup.

Who it’s not for

If two or more of these describe you, Elite Blog Academy is probably not for you:

  • You’ve been blogging for more than a few years and you’re running a very profitable and growing blog.
  • You cannot afford the $399 price (price may be higher or lower today, so check it out for yourself to be sure).
  • You’re not willing to spend some time learning. While it’s very finishable, you’re also not going to complete it in a weekend.
  • You don’t know the basics of WordPress. This is not a WordPress 101 course and assumes you have a basic understanding of how it works.
  • You’ve never blogged before or written anything that wasn’t for school. Ruth will not teach you the basics of writing, so if this is you, don’t waste your money.

What You’ll Learn in Elite Blog Academy

This is by no means a comprehensive outline, but here is a glimpse of what you’ll learn in Ruth’s course.

Unit 1: Start with the Fundamentals

Elite Blog Academy shares the secret to successful blogging and master the 3 steps to starting with awesome. Understand what makes YOUR blog unique (and therefore marketable), and create the framework for a powerful platform that gets results.

Unit 2: Conquer Your Content

Discover why the key to a successful, popular, and profitable blog starts with amazing content, master the essential strategies for creating a content calendar that rocks, and learn exactly how to FOCUS™—the secret to creating a killer blog post every single time.

Unit 3: Presentation is Everything

Uncover the three visual areas every blogger must focus on in order to be successful and learn not only why Pinterest is the most powerful marketing tool ever created, and how to harness that power through creating the Perfect Pin™.

Unit 4: Set the Stage for Growth

Learn how to increase, diversify, and stabilize your platform through proven strategic growth strategies. Develop the confidence to promote your core message with your elevator pitch that builds your authority that draws people in, master field-tested techniques for networking and collaboration, find out exactly how to grow your subscriber list, and discover why good SEO really isn’t as complicated as everyone makes it out to be.

Unit 5: Grow Your List

Develop the tactics to create your lead magnet and write a welcome campaign that builds a relationship makes them want to open your emails. Learn the insider secrets to optimize your opt-ins and qualify your leads.

Unit 6: Rock Your Social Media

Uncover the mysteries of capturing and retaining viral blog traffic through social media and learn to determine which social media platforms are most valuable for your own audience. Find out the ten crucial steps to take if your blog post goes viral, then create comprehensive marketing plans for both Facebook and Pinterest in order to develop a cohesive social media strategy that gets results.

Unit 7: Show Me the Money

In Elite Blog Academy, you’ll learn the three key truths about blogging for profit and learn how to apply those truths to your own monetization strategy. Develop a clear picture of your current monetization model and target market in order to establish concrete financial goals and a solid plan for achieving them.

Unit 8: Create Your Product

Discover the simple secret to creating a product that sells and explore seven practical and doable product ideas that can quickly take your blog income to the next level. Learn what it really takes to earn a six-figure income from your blog, then develop your own product along with a successful marketing plan to sell it.

Unit 9: Master Sales & Marketing

Dramatically increase your website’s passive income by mastering the four key strategies of optimizing ad network revenue, and discover how to take advantage of the critical—but often ignored—connection between SEO and ad revenue optimization.

Stop spinning your wheels and instead dramatically increase your site’s affiliate revenue by developing eight important strategies for affiliate sales that actually work. Understand how to authentically share important information that offers a valuable resource to your readers instead of just a sales pitch.

Unit 10: Work Smarter, Not Harder

Think BIG and learn to break your big goals into bite sized actions. Eliminate time wasters and instead uncover three simple but critically important strategies for working more efficiently. Learn the secrets to getting more done in less time and begin effectively using a customized blog planner to better manage your editorial calendar, blogging goals, and priorities.

Unit 11: From Blog to Business

Transform your mindset from that of a blogger to that of an entrepreneur and learn to stop looking at your business as your blog, but at your blog as an important asset of your business. Create a solid working business plan, as well as a corporate structure, then learn how to build a strong support team in order to take your blogging business to the next level.

Unit 12: Lead Your Team

Learn what it takes to identify your strengths and delegate to your team who are better equipped to tackle some tasks than you are. Create job cards to turn prospective team members into the secret to your blog’s success. Build your team with confidence.

Money Back Guarantee

What if I am wrong? What if you fit all the criteria, Elite Blog Academy seems perfect for you, and you love my bonuses? What then?

You get a full refund. That’s it. Ruth offers a 100% money back guarantee.

You won’t need it, but it’s there.

And…even if you do request a refund, you get to keep my exclusive bonuses.

Boom!

Speaking of those bonuses…

Exclusive Bonuses

So I’ve mentioned the bonuses, now it’s time to tell you all about them. If you go through my affiliate link for Ruth Soukup’s Elite Blog Academyyou will get THREE exclusive bonuses from me.

Together, they are valued at $3,787.
Limiting Beliefs

Bonus #1 – Destroy Your Limiting Beliefs Self-Coaching Guide – $399

One of the biggest obstacles to writing an elite blog is your limiting beliefs. There are four types of limiting beliefs that you will need to overcome and I teach you how to do so in this self-coaching plan.

Until recently, this workbook was only available to my private coaching clients, but I know how critical it is to conquer your limiting beliefs to do something as awesome as creating an elite blog.

Bonus #2 – Anytime Access to Networking with Purpose Live! ($199)

Networking with Purpose Live Event

If you go through my affiliate link for Elite Blog Academy, you will also get access to my next Networking with Purpose Live training I did with Mark Sieverkropp and John Corcoran.

Another common obstacle to having an elite blog that people actually read is having the right connections. This live online event will show you how to build, grow, and nurture your network to help you grow your blog audience.

The cheapest ticket for this event cost $199, but you’ll get lifetime, anytime access, which gets you access to the recording of the event anytime you want.

Bonus #3 – My Affiliate Marketing Training Course, No Product No Problem ($997)

Affiliate marketing course - No Product, No Problem

Building a blog is great, but what about making money?

You don’t have to create a product to get started either. I’ll show you how to make your first $1000 online in this masterclass.

I’ve spent the past 12 years running affiliate programs and product launches for large brands such as Shutterfly, Adidas, and Reebook. I’ve also worked with clients such as Jeff Goins, Ray Edwards, Lewis Howes, Nick Stephenson, Brian Tracy, Peter Voogd, and many more. I’ve even done a little affiliate marketing myself and finished at the top of leaderboards for people such as Self-Publishing School, Ramit Sethi, Danny Iny, and Michael Hyatt.

I’ve trained literally tens of thousands of affiliates in getting started, optimizing their campaigns, and making more money.

Now, it’s your chance to learn how to make your first $1000 online, with absolutely NO product.

This course is YOURS when you purchase Elite Blog Academy through my affiliate link.

Bonus #4 — 7-Figure Affiliate Launch  ($1997)

7 figure affiliate launch

I’ve spent the past 12+ years running affiliate programs for online entrepreneurs like Michael Hyatt, Ray Edwards, Claire Diaz-Ortiz, Lewis Howes, Jeff Goins, and more. I’ve also worked with companies like Adidas, Reebok, Shutterfly, and more.

The NUMBER ONE way to sell more of your product is with affiliates. And I teach you how to run your own affiliate program and launch in this course.

You will learn ALL of the strategies and secrets of the top affiliate programs.

This course normally sells for nearly $2000, but it is yours for FREE when you purchase Elite Blog Academy through my affiliate link.

But wait there’s more! 

NEW BONUS Added March 6, 2019 at 9:45 am ET – List Launch Challenge Recordings ($197)

Elite Blog Academy email list bonus review

We know that Ruth does a great job teaching you to grow your email list, but I want to help you launch it like a rocket.

During this challenge, you’ll learn how to quickly grow your email list with the right subscribers – people who want to hear from you regularly and buy what you’re selling.

This isn’t about padding your email list with vanity metrics. I’ll show you how to grow your list quickly and get the most out of every subscriber.

What I teach in this 5-day challenge has worked for me and has worked for hundreds of others.

The total value of my bonuses is $3,787. 

So the last question is…what are you waiting for?

Check out Ruth Soukup’s Elite Blog Academy NOW

If you still aren’t sure, check out all the other cool stuff Ruth is offering here:




33 thoughts on “Don’t Buy Elite Blog Academy by Ruth Soukup Before Reading this Review

  1. Lexi Jackson says:

    Hi Matt, are some of these bonus offers still valid? I don’t see a date on the article so I’m not sure when it was written.

    1. Matt McWilliams says:

      ALL of them are Lexi!

  2. Marie-Stuart Park says:

    Hello Matt,
    Nice article, it definitely helped me make up my mind to enroll.The bonuses you offer make it even better! The current price is 797 dollars now, but you can pay in 3 monthly installments of $297.

    1. Matt McWilliams says:

      That is awesome Marie!

      Look forward to seeing how it works for you 🙂

      1. Marie-Stuart Park says:

        thank you. With such an offer I can’t fail 😉

      2. Matt McWilliams says:

        I like hearing that Marie!

  3. Samantha Lopez says:

    Hi Matt,
    Thank you for such a thorough and honest post. I decided to purchase EBA through your affiliate link this morning. How do I go about getting the bonus offers?

    1. Matt McWilliams says:

      That is awesome Samantha!

      Once the launch is over, Ruth will send me a list of buyers and we’ll send out the bonuses once the return period is over. 🙂

      You are going to LOVE them!

      1. Samantha Lopez says:

        Excellent. Thank you!

    2. Matt McWilliams says:

      Hey Samantha –

      We didn’t receive the email addresses of buyers from Ruth’s team…can you send an email to Mark on my team (mark@mattmcwilliams.com) with the subject “EBA Bonuses” and he’ll send you the link to redeem those.

      Thanks – sorry for the delay!

  4. Joanna Stephens says:

    I am counting down the days and then I will be purchasing EBA through your affiliate link. I am really excited about the bonuses you offer. Will you still be offering these same bonuses for this year?

      1. Matt McWilliams says:

        Hey Ian,

        We sure are 🙂 Same AWESOME bonuses!

    1. Matt McWilliams says:

      Wow Joanna…that is AWESOME!

      Yes, we are offering the SAME bonuses this year…maybe even a bit better. We’ll see how Father Time treats us over the next few weeks 😉

      But at the very least, the same awesome bonuses!

      1. Joanna Stephens says:

        AWESOME!

  5. Lauren Kan says:

    Hi @Matt_McWilliams:disqus just signed up for EBA through your affiliate link. I found your blog as I was looking for reviews of EBA and found your post, thanks for putting it out there for everyone! Hoping to get a boost with the bonuses you’re offering here to complement the EBA coursework. How and when should I expect to receive your bonuses? Thanks!

    1. Matt McWilliams says:

      Hi Lauren,

      YAY! Excited for you on so many levels!

      We’ll automatically send those out to ALL buyers after the refund period is over.

      1. Tiffany McLain says:

        Hi Matt,
        Can you tell us when the refund period is over? I haven’t heard or seen any emails in my inbox from ya 🙁

        Thank you!

      2. Matt McWilliams says:

        Hi Tiffany,

        I don’t know the exact date but it should be approximately 30 days after April 9 so coming up 🙂

    2. Matt McWilliams says:

      Hey Lauren –

      We didn’t receive the email addresses of buyers from Ruth’s team…can you send an email to Mark on my team (mark@mattmcwilliams.com) with the subject “EBA Bonuses” and he’ll send you the link to redeem those.

      Thanks – sorry for the delay!

  6. OkanaganFemme says:

    Thank you, Matt for posting a thorough review of EBA and for generously offering the bonuses! I haven’t even started my journey into blogging & I’m stoked & all in commitment-wise! It was really tough to decide to take the risk of investing the cost of the EBA course when our family’s disposable income is essentially non-existent. Veracious reviews like yours certainly made it an easier decision to invest in our future! I signed up via your affiliate link ? and look forward to learning from you (after the refund period)!

    1. Matt McWilliams says:

      Hey –

      We didn’t receive the email addresses of buyers from Ruth’s team…can you send an email to Mark on my team (mark@mattmcwilliams.com) with the subject “EBA Bonuses” and he’ll send you the link to redeem those.

      Thanks – sorry for the delay!

  7. Bing Laping-Horn says:

    I missed the deadline because I was moving back home from my last work assignment (traveling therapist here). I emailed Ruth privately to consider my request to enroll as I had extenuating circumstances. I hope she approves, I can’t wait until 2019 to start learning 🙁

  8. Bing Laping-Horn says:

    Matt since I missed the deadline and there’s a strict policy of no late enrollment, do you have advice about other courses out there similar to EBA that I can learn from?

    1. Matt McWilliams says:

      Hey Bing,

      What do you want to learn exactly?

      (I know that may seem like an obvious answer, but I’m wondering what you REALLY want to learn?)

  9. Tiffany McLain says:

    Hi Matt!
    I used your affiliate link to purchase the course, but I haven’t received any emails from your team? 🙂

    1. Matt McWilliams says:

      Hey Tiffany,

      We will get a list of our buyers shortly and will be reaching out 🙂

    2. Matt McWilliams says:

      Hey Tiffany,

      We didn’t receive the email addresses of buyers from Ruth’s team…can you send an email to Mark on my team (mark@mattmcwilliams.com) with the subject “EBA Bonuses” and he’ll send you the link to redeem those.

      Thanks – sorry for the delay!

  10. You mention some items indicating this course might not be for some;

    1) You don’t know the basics of WordPress or
    2) You’ve never blogged before or written anything that wasn’t for school.

    I don’t know the basics of WordPress but there is a wealth of information available to help you with this & while I don’t currently have a blog started I would like to begin one, because I can write.

    The next enrollment date is not until sometime in February of 2019 of which I am on the waiting list to enroll.

    This gives me roughly 10 months to learn about WordPress & start a blog so wouldn’t that be sufficient to warrant giving this course a try? I understand it has nothing to do with actually putting a blog into place which is why you need to have one to start the work on.

    I’m kind of confused why you wouldn’t encourage people to get a blog going while trying to learn the basics of blogging & what’s involved before actually buying this course. Instead, you’re basically saying, “don’t bother if you’re not already blogging, because you can’t learn from this course”.

    There are many people, myself included who want to become & know they can become successful at blogging with the proper training. That is why we read reviews like this to learn from.

    Anyway, thanks for your review. It hasn’t discouraged me at all :).

  11. samuel Brinkerhoff says:

    Hello, my name is Sam and I sent an email on March 29th asking when I would recieve my bonuses for purchasing Elite Blog Academy under your Affiliate Link. You told me about 45 days after I purchased Elite Blog Academy (March 10th my time), it is now May 4th about 54 days after purchasing Elite Blog Academy. I was wondering when I would recieve the bonuses?

    Thank you,

    Samuel Brinkerhoff

    1. Matt McWilliams says:

      Samuel –

      We didn’t receive your email address from Ruth’s team…can you send an email to Mark on my team (mark@mattmcwilliams.com) with the subject “EBA Bonuses” and he’ll send you the link to redeem those.

      Thanks – sorry for the delay!

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