“I wish I had a better story.” That thought haunted me from the moment I started my blog. I wish I had a more amazing story of overcoming obstacles, facing down my demons, and ultimately of a glorious redemption. What I really wanted was a story that was easy to tell.
I thought when I first launched my blog nearly three years ago that the only way to attract readers was to show my authority. To demonstrate that I had all the answers. To prove myself worthy of respect.
Boy was I wrong!
The truth is that people were drawn to my stories of struggle. My true stories of how I messed up, dug myself into holes, and ultimately climbed out. In other words, they followed this story arc:
Here’s my story >> Here’s what I learned from it >> Here’s what you can learn from it >> Here are your next steps
Time after time, those posts were not only the most popular, but the most enjoyable to write (and sometimes the most painful).
Despite knowing this, I kept most of my story private. After all, my inner critic told me, my story was boring. Not worthy of a Hollywood script. Not exciting or inspiring.
The pain of keeping your story inside
For nearly three years, I’ve been struggling with that inner critic. He says my story is boring, but others tell me that is not the case. When I open up to those closest to me, they all say “wow.”
I moved 13 times by the age of 14. My dad left us for another woman when I was two. My single mom worked three jobs to keep us on the right side of the tracks (but I could see the tracks from my bedroom window). I hardly knew my mom growing up.
As a result, I’ve dealt with decades of feeling unsettled and angry. I’ve struggled to allow others to get close to me.
In business, I’ve built successful companies from the ground up…and then watched them crash and burn. I’ve been fired four times (out of five jobs), including two times by the same company and once by my own father. But I’ve also found success and redemption in my current business. In three years, we tripled our income.
And for three years, I kept much of my story inside of me. Doing so was incredibly painful. As Maya Angelou said:
If you’ve been reading my blog for some time, you may have noticed that changing. I’m intentionally following that story arc that I mentioned above. I don’t want to die with my story still inside of me.
The power of your story
Stories have the power to inspire in a way that bullet point lists simply don’t. Stories give us common ground. Stories ignite passions inside of us that make life beautiful.
Long after the five steps or the seven ways, stories last in our minds and hearts. We repeat them to friends and share them over dinner. We make them our own and pass them down to our children.
I have a story to tell. You have a story to tell.
I know my story now. What’s yours?
Thanks + a FREE Book
I owe my deepest thanks to many people for helping me realize this. To my wife first and foremost and to both my mastermind groups for showing me my true passions and the story arc I shared earlier.
And to Jeff Goins, whose forthcoming book, The Art of Work, helped me realize the power of my story. He shares my story in the book over the course of many pages (I never knew it could stretch that long). As I read his telling of my story…something came alive on the inside of me.
I already have a “better” story. It’s my story and while it may not make a great Hollywood script, I’m willing to share it and hope with all my heart that it inspires and teaches you as well.
P.S. You can get Jeff’s book plus $250 in bonuses for FREE (just pay shipping).
Question: Do you know the central theme of your story? If so, what is it? You can leave a comment by clicking here.