What is your WHY?

Your WHY is what drives you. Your WHY explains everything that you do. And today’s guest, Ridgely Goldsborough, will help you find your WHY.

Interview with Ridgely Goldsborough
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I’m so excited about this episode because I get to share not only an interview but a live exercise as Ridgely Goldsborough helps me to find my WHY.

After the interview and exercise, which was recorded more than two weeks ago, I share the results. This exercise has helped me in so many ways, and finding your WHY will help you, too.

It will change your life and help you to change the world.

About Ridgely

Author and International Speaker, Ridgely Goldsborough, believes in taking complex and challenging issues and making sense out of them. He started his first business at the age of 16 and after graduating from Law School in 1987, has founded 43 companies. He has written 11 books, hosted his own television show and created dozens of audio and video programs on success and prosperity, and conducted dozens of online marketing campaigns.

Ridgely is the co-founder of the WHY Engine, the revolutionary marketing and messaging program used by professionals worldwide to attract ideal clients based on the company’s WHY (and I might add, not just companies but this is powerful for individuals as well).

Listen to this episode: 


“He who has a why to live for can bear almost any how.”  – Friedrich Nietzsche

“There is a minor difference between successful and not so successful ones. When 99% of the population worries about HOW, 1% of the people focus on realizing ‘WHY’ they have to be successful. The bigger your WHY, the grander your success.” – Vishwas Chavan

He who has a why to live for can bear almost any how.

Episode Links and Resources

Ridgely’s Site

Enter to win a free copy of his $195 book, The WHY Engine

The Why Engine by Ridgely Goldsborough

Ask Me a Question

If you have a question, comment, thought or idea, you can leave a voicemail for me or contact me via email.

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Next Episode

Join me for Episode 18 when I will share with you 5 ways to use competition to get to your next level.

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One thought on “Interview with Ridgely Goldsborough of the WHY Engine

  1. Jana Botkin says:

    That was fascinating! Made me laugh a few times, because I do the same things! Never follow a recipe, never follow a knitting pattern, go walking around an art fair and telling people “If you move that banner, more people can read it” or “I have those kinds of display screens – stop by my booth and I’ll show you a cool thing you can do to them!” Lots to ponder as a result of this podcast – thank you Matt and Ridgely!

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