When leaders keep secrets, it handicaps their entire organization. It always backfires.

Case for Open Leadership - No Secrets
When leaders keep secrets, it handicaps their entire organization. Be an open leader. (Tweet That)

Listen to this post

I’m not talking about the kind of secrets involving personal lives or why a person was fired. Those can be legitimately held secrets. I’m talking secrets about the company itself.

I’ve been around secretive leaders and around open leaders. I’ve never seen a secretive leader who didn’t have insanely high turnover. I’ve never seen an open leader who wasn’t respected by his team and had leaders who had been there since the beginning.

I’ve been a part of leadership meetings where the leader told us to keep things secret that shouldn’t have been kept secret. It is one of the most demotivating things you can ask a team member to do. Not only do I have to withhold vital information from my team which could help them, but I also have to deal with a known problem by myself.

Open leadership at its finest

I’ll never forget the best example of open leadership I have ever seen. (Note: I changed a few non-essential facts to protect the identity of the leader)

I was working for a company that had unfortunately just hit some seriously hard times. Sales were down, but not much. That wasn’t the big problem. The biggest problem was something that threatened to bankrupt the company in one giant swoop of death.

It was a very cyclical business. We had months that accounted for 15% of our sales and months that accounted for less than 4%. Naturally, as Murphy would have it, this big problem occurred towards the beginning of the slow season. We were looking, mathematically, at a four-month survival window. We would not see another upswing in the cycle.

When Your Team Says You Suck - How to Get, Give, and Use Feedback for Leaders
Want to be a better leader? Get Your FREE BOOK here and learn how to get, give, and use feedback to be a better leader.

We needed $2,000,000 in sales during the slow time to make it to the upswing. Projections were for more like $1,200,000. We had to find $800,000 fast.

We knew all of this because the owner opened the books to us. He shared information that was previously held close to his vest. I think, perhaps, it was the panic of the situation, but regardless of the reason, he displayed open leadership at its finest. And the results were astounding.

His honesty was inspiring.

The reality was humbling but motivating. Rather than get discouraged, it ignited a fire in each of us individually and a spirit in us collectively to find that $800,000.

Our response

Within a week, we opened up more marketing and immediately increased sales by more than $1,000/day. Since we already had the inventory, this was mostly profit. That was $100,000. Not a huge dent, but it helped.

Next, we moved some sales that we’d planned for the beginning of the busy time to the middle of the slow time. Granted, all this did was reallocate money from one quarter to another, but it gave us a boost when we needed it most. That was $200,000. $500,000 to go.

One department was able to postpone a $50,000 project to later in the year. $450,000 to go.

That same department cut $200,000 in their budget essentially by not outsourcing as much and reorganizing the teams. $250,000 to go.

We cut another $50,000 in shipping costs, credit card processing fees, and the like just by spending time looking for better deals. We only to find another $200,000.

A miracle

We put small dents in that $200,000 by everyone chipping in to help with shipping rather than hiring more people at the beginning of the busy season, but truth be told, I think it was a miracle that we made it. Sales ended up higher than we thought. Production costs were lower. And we miraculously covered that last $200,000. We made it through the slow time with a safety net of more than $40,000.

The company is still thriving today.

All because the leader didn’t keep secrets. He was open. And his team responded.

How have you seen secret leadership backfire? How has open leadership led to success?


Text me anytime at (260) 217-4619.

Or…check out some of my free reports to help you get on the right track:

Find Your First 100 Affiliates

template for affiliate program terms and conditions

Affiliate Program Terms & Conditions Template

email for recruiting affiliates

Get My #1 Affiliate Recruiting Email

top mistakes to avoid with your affiliate program

Avoid The Top 20 Affiliate Program Mistakes

email templates for activating affiliates

Turn Inactive Affiliates into Your Best Affiliates

Affiliate email template for affiliate managers

Get My Template for Writing Affiliate Emails

Sales secrets of successful affiliate marketers

Affiliate Marketing Sales Secrets

Ultimate Guide to Affiliate Marketing with a resources page

Learn How to Create a Resources Page

guide on how to write a product review with affiliate marketing

Learn How to Write a Product Review

5 thoughts on “When Leaders Keep Secrets – The Case for Open Leadership

  1. Alex Barker says:

    I haven’t worked for a leader that open before! Kinda jealous Matt

    However, whenever I work with someone, like a graphic designer or web developer, I also share more with that person. I want to give that person as much information as they need to succeed. Whether that’s sharing my budget, ideas, or the fact that I have no idea what I’m doing!
    Just saying that last part, “I have no idea”, allows me to say that others have the expertise that I need. I try to empower those and say, “I trust your expertise. I know you will create a great project!”

    1. Matt McWilliams says:

      He wasn’t open before that, but he sure is now I hope!

      By the way, look forward to talking with you soon.

  2. Katherine Leicester says:

    I always feel that since I’ve benefitted from the blog I ought to write something by way of appreciation.

    Great post, Matt, and so very true. Imagine being a part of an organization where promotions are secret, new projects are secret, deadlines for software production are secret, and changes to organizational structure are secret until they just happen. It’s crazy bad, and so easily preventable.

    1. Matt McWilliams says:

      Sounds like a nightmare.

      I am all for keeping secrets from the public when necessary, but my rule is that if you don’t trust a team member, you probably need a new team member, not better-kept secrets.

  3. I guess it depends on the type of company. In sales, where everyone has some “power” to make changes, it would be productive. If a small enough company, such transparency is a benefit. Yet – I feel that larger organizations would not benefit from such openness. Those in leadership are there to lead. They are in that position to problem solve. I don’t feel that they should be burdening me with their situation. Perhaps it was the lack of leadership that created the problem?!?! Always honest, always – but not always needful to disclosed everything. It is a situation to situation option I believe.

Leave a Reply

Your email address will not be published. Required fields are marked *