More than three years ago, I began this amazing journey called a blog. It’s been full of ups and downs, elations and frustrations. Most of all, it’s had a positive impact on so many lives. And now it’s time to change it.
I’ve only purchased one Grateful Dead album (technically a CD) in my life. It was a greatest hits album called “What a Long Strange Trip it’s Been.”
That album title aptly describes this blog.
Over the past three years, I’ve learned a ton. I’ve also influenced people in ways I never imagine. So why change it? I’ll get to that in a moment.
First, what I’ve learned…
What I’ve Learned in 3+ Years of Blogging
1. Blogging is hard work
This is post number 690. The average word count is 794 words. If my calculator is correct, that is 547,860 words. Or approximately 10 non-fiction books.
Reaching those numbers meant a lot of early mornings and some panicked late nights. It meant moments of brilliance and moments of “Oh. My. Gosh. What was I thinking?”
Broken links, posts not posting, typos, trolls, spammers, servers going down…all a part of the process.
If you set out to create something meaningful, it is never easy. The sooner you realize this, the better. But it is always worth it.
If you set out to create something meaningful, it is never easy, but it is always worth it.
2. Blogging is a lot of fun (sort of)
I don’t actually like writing. As Andy Andrews often says, I like having written.
I don’t like the technical work of the blog, which is why now I outsource 90% of it. But I sure do like the results.
I love testing stuff, tweaking this or that, and trying new stuff. I love spreading a positive message and I especially love the relationships that come from blogging, which brings me to #3…
3. Blogging is an incredible networking tool
This blog has allowed me to reach people I never would reached any other way.
It has been an amazing network (ahem, I mean relationship) building tool.
4. Blogging can be incredibly lucrative
Yes, you can make money (a lot of it) from blogging.
Granted, I am far from Warren Buffett status just from blogging, but it has definitely been worth the time and effort we’ve put into this.
So why change things? I have three reasons before I explain exactly how and what I am changing.
Why I am Changing my Blog
1. My blog does not align with my business
Since it’s beginning, my blog has focused on three areas:
- Personal development
None of those, however, have anything to do with my business. My business, as many of you know, is in running product launches, specifically with affiliate (or Joint Venture) partners.
Inevitably, this creates a lot of brand confusion, which is never good.
2. My blog does not serve the business
As great as this blog has been as a networking and relationship building tool, for the most part, it is not serving our business.
For nearly a year I have wrestled with how to reconcile this. The answer was staring me in the face all along, but I was not willing to admit it. The answer is to change the format, the topics, and the purpose of the blog to serve our business.
More on what that means shortly.
3. My blog has limited impact as it is
This was a tough one to admit, but I realized that as long as I continued with an off-brand, generic-themed platform, the impact was limited.
Until I got specific about my message, my purpose, and my audience, I would forever cap the impact I could have on the world.
Only by reducing the topics and defining my audience clearly (AKA develop an avatar), could I ever hope to reach more people.
It sounds counterintuitive, by the more broad you are, the less impact you will have. As the old saying goes, it’s better to be an inch wide and a mile deep than a mile wide and an inch deep.
What is Changing?
In a word: Everything.
OK, that is only half true. I’m not changing. My writing style is not changing (that might be a good or a bad thing depending on how you look at it). My personality and personal stories are not going away.
But pretty much everything else is changing.
Beginning with the next post, I will write almost exclusively about topics such as:
- Product launch strategies
- How to make money as an affiliate/JV partner
- How to recruit and leverage affiliate/JV partners
- Some more general business best practices
My writing will continue to be intensely personal, as in effect I will be like a guinea pig for what I write about.
Content will primarily consist of:
- Experiments we’ve run in our business
- Case studies from our clients such as Ray Edwards, Brian Tracy, Nick Stephenson, Chandler Bolt, Ron Friedman, Jeff Goins, and others.
- Case studies from other amazing online marketers
- Best practices
- Industry trends
- How-to guides
- Interviews with awesome people
I’m excited about these changes, but I know that the new format is not for everyone. I hope you’ll stick around and join me on this exciting, new chapter in this journey.
What do you think of the new format? What did you like best about the old format?