SUBJECT: [OTHER PRODUCT NAME] SUBJECT: [OTHER PRODUCT NAME PERSONALITY] If the [OTHER PRODUCT NAME] is very LONG, use the personality name. EXAMPLES: SUBJECT: Real Artists Don’t Starve SUBJECT: Jeff Goins Hey FNAME, I saw that you were promoting [OTHER BOOK NAME] recently and thought of you for something we have coming up. This [MONTH OF LAUNCH] we are launching our [YOUR BOOK NAME]. It's similar to [FIRST NAME OF OTHER BOOK CREATOR]'s book, but [FILL IN DIFFERENCE HERE]. IF you are interested, let me know. Love to share more info. with you.