Last week, I wrote a post entitled, Why I’m Not Sharing My 2019 Goals This Year. I shared that research shows that we shouldn’t share our goals publicly as we’re less likely to achieve them. But who SHOULD we be sharing them with?
In today’s episode, I’ll share what has and what hasn’t worked for me.
I still remember the horror, the helplessness, and the hatred I had in my heart. I’d just been fired from a job I hated but felt that I needed to keep. We’d just moved into a new home, with a new mortgage and our six-month-old daughter was asleep upstairs.
My first reaction was panic. I was absolutely terrified. New dad, new house, single income.
Yikes!
My next emotion was helplessness. I literally had no idea what to do. Sure, I hated my job. In fact, just the night before, my wife Tara essentially told me I needed to find a new job…or else.
When you start your business, there is no better way to grow explosively than to have affiliate partners. But is there a time when you should NOT work with affiliates? I’ll answer that and possibly save you a whole lot of heartache in the process.
In years past, I’ve often shared my goals with just about anyone who will hear (or read) them. I’ve shouted them from the rooftops as if to say, “Look at my incredible ambition.” But I’m no longer doing that. Here’s why.
Before I get to why I’m NOT sharing my goals, let’s talk about why we DO share our goals.
There are many reasons why we might share our goals with others, but I believe there are three primary reasons.
There’s a very simple tool in your marketing arsenal…that yields powerful results. It’s called perceptual contrast and if you are familiar with the writings of Robert Cialdini, you know the term. But do you know just how powerful it is?
I hear affiliates ask all the time, “Do you use first click or last click attribution when assigning sales?” It’s one of the biggest debates in the affiliate marketing world, and quite frankly, it’s been blown WAY out of proportion. In this video, I settle the debate once and for all – using statistics from numerous launches involving thousands of affiliates and millions of dollars in sales.
Today, as I am every day, I am thankful for you! And I am thankful for so many things. In this episode, I share the things for which I am thankful and how you too can practice gratitude and see amazing results from it.
‘Tis the season…to watch and learn from your fellow marketers! Your 2019 holiday planning begins NOW…and you can learn a lot by watching other marketers promote holiday affiliate offers. Listen up to learn how.
So I had an affiliate ask me what he needed to do to boost his affiliate sales during the holidays. When I shared my advice, he laughed at me. He said it was “outdated.” UNTIL…I showed him the data.
