My Favorite Tools for Running Affiliate Launches and Promoting Affiliate Offers

Making business simple and fun. 

NOTE: Of course, some links on this page are affiliate links. That means I earn money if you buy through my link. This in no way affects my suggestions. I only recommend products I know, love, and trust.

Tools to Increase Affiliate Commissions 

 Advanced Ads

Advanced Ads lets you choose your display ads for specific pages, categories, or whatever criteria you choose. It also lets you choose whether to display an ad on mobile, desktop, or both. Very cool tool.

Facebook Ads

A lot of people think of promoting their OWN products through Facebook Ads, but not affiliate offers. Facebook Ads are one of the best ways to promote affiliate offers, though. You can target very niche audiences (including just your own list). The typical ROI is very high with Facebook Ads.

Know What to Promote

Not sure what to promote? That's the biggest obstacle to making more money as an affiliate. There are so many possibilities, so which ones to you choose? This free scorecard shows you exactly what offers to promote...and which ones to skip. It's the exact scorecard we use to choose what we promote.


Simply put, this is a link tracking program. It's super easy to use and allows you to track the performance of different ads, copy, placement, etc. If you want to get serious about your promotions, I recommend checking out LinkTrackr.


ShareASale as long been my favorite affiliate network. While I don't use them as much as I used to, it's a great place to find merchants with affiliate programs for the topics you want to promote. Their system and their team are the best.

Raven Tools

Awesome tool for tracking all of your marketing online. Similar to Google Analytics (which you can get for free) but more robust and allows you to track social media as well. If you want to get better at SEO without becoming an SEO expert, their site auditing feature is a must-have.

Tools to Recruit Affiliates

Your First 100 Affiliates

This free report shows you how to find and recruit top affiliates. It shows you where to look, what emails to send them, and what NOT to do in affiliate recruiting.  


Contactually is the CRM we tool to manage more than 20,000 contacts. I've tried numerous others and it is by far the best on the market for keeping tabs on ALL of your contacts.


Rapportive is a great tool for viewing people's LinkedIn profiles right in Gmail. But it's also a secret weapon for finding emails for influencers. Just type different email addresses into Gmail and if Rapportive shows a listing, you've found the right email!

Tools to Manage Affiliate Programs

iDev Affiliate

This is by far the most affordable (yet reliable) affiliate management program out there. It does almost everything you could need and is simple to use. Tracking is very accurate and reporting is fairly easy to use. We recommend this to anyone who is just starting out.


InfusionSoft is the only affiliate backend that we personally use. In conjunction with our Affiliate Portal Builder, it offers affiliates reliable tracking via cookie, contact record (email), and IP. In addition, the reporting is second to none. It is also the world's best marketing software out there. If you have the budget and are serious about growing your business, InfusionSoft is the tool for you.

Affiliate Portal Builder

This is the one product of ours that we literally use every single day. Give your affiliates a one-stop portal for everything they need to rock your promotion. We've built affiliate portals for some of the top online entrepreneurs like Michael Hyatt, Josh Turner, Ray Edwards, and more. Let us do the same for you.

Tools to Increase Product Sales

Product Launch Formula

Jeff Walker literally invented the formula that is now so common in product launches. You may think that you can reverse engineer the process by watching other launches, but this course gives you the solid framework you need to succeed. My team and I plan to regularly go through this course as a refresher. Its a significant investment but worth every penny. 


This the tool we use for a lot of of our landing pages, optin forms, and sales pages (the other is ClickFunnels, which you can find below). There are literally hundreds (maybe thousands now) of easy-to-use templates for collecting optins, webinar registrations, video pages, book sales pages, product information pages, and so much more. 


This is one of the few tools we recommend but do not personally use. WebinarJam is an all-in-one out-of-the-box solution for promoting and hosting webinars. We do not currently use it because we create custom pages, but it's a solid product, especially for those who don't know coding.

Tools to Build Your Product

Course Builder's Laboratory

I'll make this short and sweet: If you want to build a course, there is no better product on the market than CBL. Danny Iny walks you step-by-step through the entire process, from creating a pilot course to your big launch. Click the button below for a full review of the course.


Ruzuku is a simple, intuitive solution for creating online courses. It’s everything you need to create, sell, and run your course, all in one place. It’s ideal for entrepreneurs and small businesses who don’t have a lot of technology resources or knowledge and want to be able to just create their courses, without having to figure out a lot of backend integrations. (BEGINNER-LEVEL)

New Kajabi

I have personally never used New Kajabi for setting up a course, but we have multiple clients who use it to deliver their courses. In addition, I have taken numerous courses on it. It's great from the consumer side and our clients seem to like it from their side. One caveat is that it is definitely not for the non-techie.

Tools to Build Your Brand


If you are going to build a blog, you need to build it on Get a self-hosted blog there and the rest is easy.


This is my preference for not only my email list for my site, but also for managing affiliate email lists. The best part is that you can have up to 2000 for free, which allows us to add all of our affiliates and use almost all of their tools for free. Just sayin''s a nice feature :)


HootSuite is my go-to tool for social media management. My team and I are able to manage ALL of my social media channels in one place, all in less than 20 minutes a day. We're able to set up streams, searches, replies, etc. super easy. You can also schedule messages well in advance. Love this tool!


This is my go-to graphic creation tool. It is super easy to use, even if you have no design-skills whatsoever. They have hundreds (maybe thousands) of templates for every type of design you can imagine. ALL of my graphics on my site were done by me in less than 10 minutes using Canva (and I am NOT a professional designer).


A more robust alternative to MailChimp. ConvertKit is worth checking out if you plan on doing any segmentation based on purchases or activity (you should be doing that). It's also more of an all-in-one stop for landing pages, optin forms, and email marketing. Great alternative to using LeadPages and MailChimp separately.

Click Funnels

This is one of our newest "toys" and we are absolutely in love with it. To date, we've moved nearly half of all of our optin pages to Click Funnels with new ones being added every week. There is simply no better tool for building easy-to-use sales funnels, webinar pages, and so much more!


This is an awesome tool from Bryan Harris that helps you convert optins into viral growth. If you've ever signed up for a freebie on my site and been offered additional training for sharing, you've seen how it works. I LOVE this tool. Click the button below for a full review of SmartBribe (PS, as of now, it's FREE)


SumoMe is what I use for a lot of my intuitive optins and my welcome mat that you'll see if you visit a page for the first time. I've grown my email my list by 25-30% just with Sumo. Their tools are a must-have for any serious online marketer.

Blog Mastermind 2.0

Blog Mastermind 2.0 is Yaro Starak's training on how to start, run, and maximize the value of your blog. Yaro teaches exactly what HE does, not theory. It's very practical and step-by-step teaching. I recommend it for beginners and intermediates, but not for advanced bloggers. Click the button below to read my full review of Yaro's course.

W3 Total Cache

This is the exact plugin I started using three years ago that instantly improved my web site speed by more than 50%! Web site speed is SO important and this simple little plugin does a lot of the work for you. It caches your pages, images, and much more to make it load significantly faster. That means your site ranks better, people stick around and...well, you make more money!


As of this writing, I am just starting to play about with Coschedule, but I love it. Simply put, it is the easiest way I know to manage all of your content, from your blog to your podcast to your social media. It has too many bells and whistles to fit here, so click the button below to see all that it can do. Also, make sure to check out their Headline Analyzer Tool (free to use for anyone). It's what I use to improve my headlines every time I write a post. 

Pretty Link

This is the tool I use to shorten URLs and make them "pretty." It's great to creating URLs that you send in emails, mention on podcast interviews, or share out and about. The free version, Pretty Link Lite, works for most people, but there is a paid version. 

Tools for Your Team


I resisted using a tool like Asana for a long time. But now that we use it as a team, I cannot imagine my work life without it. Asana is by far my favorite project management and task management tool. It's easy to use and makes collaboration and delegation super easy. You can start with the free version, which has worked for us for more than a year.


This is just about the only tool my team uses to communicate with each other. No more long email chains, random texts, or forgetting to copy someone. Slack is the go-to communication tool for almost every online business I know. And you don't need a huge team to get started. I got started with just three of us...for free!


Groove is a brand new tool for our team. We now use it for all emails. What I love most about Groove is that we can make notes on emails and assign them to each other within the interface. I also love that it is super affordable. You can get a free trial as of this writing. I highly recommend giving it a try.