If you’ve stumbled upon this, chances are you’re contemplating enrolling in Jeff Walker’s 2024 Product Launch Formula (PLF) and have a handful of questions craving answers. In this article, I’ll uncover the upsides and downsides of Jeff’s course….and be sure to stick around, because I also have some awesome exclusive bonuses if you enroll through my link.


Note: Before we go any further, it is important for you to understand that I am an affiliate for Jeff Walker. This, in no way, influences my review because I don’t want you to buy this course if it’s not right for you. If you enroll in Product Launch Formula through my link I will earn a small commission.

Watch the video above or keep reading to learn more about the course and my exclusive bonuses.

This review has been updated for 2024 version of Product Launch Formula. I first purchased PLF in 2015 and have been through that version, as well as two of the three most recent updates.

What’s New

  • NEW ANNOUNCEMENT: Launchy.ai
    • The world’s FIRST AI, deeply rooted in the Product Launch Formula.
    • Craft your entire launch strategy with just a few clicks and no guesswork!
    • No more staring at a “blank page,” know the exact next steps.
  • New Swipe Copy
    • New swipe copy for Sales Pages in Module 5
    • Landing Pages (Launching Your List)
    • Nurture Sequence  (Launching Your List)
  • New Bonuses 
    • A set of AI-focused coaching calls
    • Tons of AI-related prompts and more to help you better leverage AI like ChatGPT in your marketing (I’m particularly pumped about this!).
  • Updated Community
    • The PLF Alumni Community is moving to Mighty Networks, which is a HUGE improvement over the past Facebook groups.

What Is Good About Product Launch Formula

1. Jeff is the real dealJeff Walker PLF - Product Launch Formula

Jeff knows his stuff. He has spent the last 20+ years teaching millions of students and dozens of industry leaders including Michael Hyatt, Ray Edwards, Stu McLaren, etc.

I love Jeff’s teaching style. I share more about the story below if you are interested in how it’s helped me personally.

Jeff doesn’t speak in a lot of hyperbole. Everything he says is humble and down to earth.

2. Practical Training

Jeff goes beyond theory.

Yes, theory is important, but it’s not everything.

He does cover the principles for Product Launch Formula but teaches exactly how you can use it now to launch your product (even if you don’t have one yet).

There is absolutely no fluff and you’ll always know the next step when following Jeff’s process.

3. Step-by-step instruction

Not only does he demonstrate the mechanics of executing a product launch, but he also delves into the underlying reasons WHY launches are effective. This contextualizes his hands-on guidance and provides a comprehensive understanding.

It’s always important to know why things work so you can replicate them in your own launches.

He even takes you through every day of a real launch sequence so you can see exactly what works and why.

Just look at these modules for 2024:

4. Live Calls

These live calls give you direct access to Jeff where you can ask him questions.

He doesn’t simply leave you to fend for yourself, sifting through countless videos and attempting to navigate on your own (and believe me, that’s not a path you want to take).

Jeff wants you to be successful, and the only way he’s successful is if you’re successful.

He invests a lot of time and energy into these calls and I can promise you that not only will you get YOUR questions answered, you’ll learn a ton from hearing others’ questions, too.

5. He gives you the scripts

He shares the exact scripts he uses in his launches. This isn’t some kind of trick where he hides what really works. No! He gives you the word-for-word emails and language he uses in his own launches.

We’ve used Jeff’s Product Launch Formula scripts in our own launches to generate over $500,000 in sales.

Follow Jeff’s scripts as a guide to get inspiration for your own launches.

6. Lifetime access

Once you’re in, you’re in. This isn’t some kind of program where Jeff milks you for cash for the rest of your life.

Pay once and you own it forever.

I still log in every few months to brush up on an idea I need help with.

And during our own launches, access to PLF has been indispensable for us as we’ve written emails, recorded videos, and needed swipe files.

I still use the pre-launch content script outlines literally twice a year when I’m writing scripts for our content.

7. Jeff’s Bonuses

His bonuses are truly exceptional, and they go beyond mere “feel-good” stories. Instead, they consist of step-by-step breakdowns and practical strategies from real people successfully executing actual launches.

His bonuses include:

  • Detailed case studies that explain in great detail how students used PLF to create success.
  • Niche selection explains how almost ANY business can be adapted to fit the PLF process.
  • Book launch sales go from “a few here, a few there” to exponential results when PLF is followed.
  • Product Creation sets you up for success by giving you a blueprint for creating a compelling product people want.
  • Swipe Files put proven “done-for-you” messaging at your fingertips.
  • JV Partnerships the “PLF Way” allow you to max out your affiliate sales revenue.

Jeff’s bonuses are AWESOME…and I’ve got some additional bonuses below if you purchase Product Launch Formula through my link.

What Is NOT Good About Product Launch Formula

Now I love Jeff’s course and think it’s the best training out there for launches, but I want this to be an honest review.

So here’s where Product Launch Formula needs some help.

1. You can get lost

When you first login to PLF, you’ll find an abundance of information that might initially feel overwhelming. I, too, was intimidated by the sheer volume of content available.

But, if you go step-by-step it’s manageable.

Just start at the beginning and work your way through. Start with maybe an hour per day and you’ll learn from every lesson.

2. It can feel lonely

You spend all this money on a course, and then you log in to realize you’re on your own.

It can feel lonely going through it all by yourself.

Thankfully, there IS a solution to this problem…

Do like I did and go through PLF with others.

Set a time and meet up twice a week, either in person or online, to go through a lesson.

Pause it. Talk about it. Plan your next actions.

Just having someone to bounce ideas off of will make this course 10x better because of all the amazing ideas you’ll generate.

If you don’t have a team to go through it with, fear not; you can simply reach out to the PLF Owners Facebook Group for support. I’m confident you’ll discover like-minded individuals willing to embark on this journey with you.

3. Sometimes Jeff goes too slow

This isn’t a dig at Jeff and his teaching, but sometimes he’s just too slow for me.

I recommend that you download the videos and play them at 1.1x or 1.2x speed.

That extra 10-20% speed might not seem like much but it helps me focus better and saves a little bit of time.

You’ll still learn all his amazing info, but you’ll get through it a little faster.

4. PLF is hard work

This is freaking hard work!

But it’s worth it.

Jeff simplifies Product Launch Formula, but it’s not a course where you passively absorb information. Instead, you must take action and apply what you learn to see real results.

You have to get your hands dirty and do the work.

I don’t write that to scare you, but to set realistic expectations.

If you don’t actually implement what he teaches, you will NOT see results.

Who Is Product Launch Formula For?

Jeff Walker’s Product Launch Formula is for anyone who currently has an audience and business or who is looking to start a business.

  • If you have a product and tried and failed before, PLF will change everything!
  • Maybe you an idea for a product but aren’t sure how to move forward?
  • Perhaps you’re looking for a business you can build a lifestyle around?
  • Bloggers looking to launch new courses.
  • Podcasters who want to expand their audience.
  • Coaches searching for ways to impact more lives.
  • Speakers who want to have their message transported globally.
  • Consultants who want to broaden their client base.
  • Course creators who want a proven method for making more sales.
  • Physical product creators who struggle with lagging sales.
  • Membership site owners looking to expand their enrolment.
  • Authors who want better sales results from their book launches.

…and just about ANYTHING involving sales!

If any of those describe you, PLF is for you. If you aren’t positive it’s for you, check out the Product Launch Formula Case Studies and see if you can find someone like you.

Who is Product Launch Formula NOT For?

As with many of the products that I review, many of the reasons that this course would NOT be for you revolve around YOU and YOUR choices.

This course is NOT for you if one or more of the following are true:

  • You’re the type of person who is not willing to put in a lot of work.
  • You think this is a get-rich-quick scheme. This is a get rich by working your butt off method.
  • You’re not willing to make the financial investment.
  • You’re not someone who wants to create a product, write a book, or sell products, duh. I’m surprised you read this far it that’s you.
  • You’ve created and sold multiple products. If you’re successfully selling mid-six figures, this course might be too intermediate for you.

What’s The Risk In Purchasing PLF?

This is one of the biggest questions I get when people are looking at investing in a course.

To be honest there is next to none.

Seriously. If you take a look at Jeff’s track record, there is no question about his ability to launch a product.

Really, the only variable really is whether you are going to be teachable and put in the work necessary!

With all that said, Jeff offers a 30-Day Money Back Guarantee.

With all the research and decades worth of experience in this course, you’re going to experience massive results.

But in case for some weird reason you’re in the one niche in the world that this doesn’t work for, there is the 30 Day Money Back Guarantee.

Exclusive Bonuses For 2024 (hint: The total value is $7,808+)

For those who purchase through my link, I’ve created my own set of bonuses to help you launch your business.

Bonus #1 – Destroy Your Limiting Beliefs Self-Coaching Guide ($399)

Jeff emphasizes the importance of the “inner game,” and one significant challenge to achieving your goals is dealing with limiting beliefs. There are four types of these beliefs that you must conquer, and I provide a comprehensive self-coaching plan to help you do just that.

Normally, this workbook is only accessible to my private coaching clients, but I know how important it is to conquer these beliefs once and for all so that next year can be your best year ever. Purchase Jeff Walker’s Product Launch Formula through my affiliate link and you’ll get this workbook 100% free.

Bonus #2 – Networking with Purpose Live! ($199)

Networking with Purpose Live Event

If you go through my link to join Jeff Walker’s Product Launch Formula program, you’ll get the replay of my Networking With Purpose LIVE event that I hosted with relationship rockstars John Corcoran and Mark Sieverkropp.

To get your business, platform, or ideas in front of the right audience, having the right connections is essential. That’s why I’m granting you access to the replay of my Networking with Purpose Live event. This online event replay will guide you on how to effectively build, grow, and nurture your network!

I share my own experiences, techniques, and connection-building strategies PLUS I invited some of my connections that are networking experts to come and share their techniques and strategies with you as well.

The cheapest ticket was $197 and that was with a hidden, secret promo code. But it is yours free when you join PLF through my link.

Bonus #3 – Turn Your Passions Into Profits Training Vault ($397)

Inside the training vault, you will get more than 10 hours of marketing tips, in-depth training, and business-building advice.

These trainings will help you develop your entrepreneurial mindset, overcome fear, find your expertise, learn how to grow your email list and sell without being scammy or salesy, understand how to build your team and scale your business, and more.

This training vault is only available when you join Product Launch Formula through my link.

Bonus #4 – List Launch Challenge ($499)

If you don’t have an email list, this course shows you how to create and grow your list.

This 5-day challenge teaches you how to launch your email list from 0 to over 1000!

Each easy-to-follow lesson takes you step-by-step through the actions you can take every day to grow your list.

Bonus #5 – Turn Your List Into Cash ($997)

As you launch your product, you’ll want to continue to monetize in new ways.

Each subscriber on your list should generate an average of $3.00-$8.00/month in revenue.

This bonus will give you the secrets to monetizing your greatest business asset – your email list!

And this is yours when you join Product Launch Formula through my link.

Bonus #6 – $10k In 10 Weeks ($197)

In this in-depth video training, you’ll learn exactly how I set up and monetize my Resources Page (that generates $10k+ per month) and WHY I organize it that way – so you can copy exactly what I do and add one to your membership!

You’ll get over 90 minutes of me going through resource pages that my students created, giving feedback and suggestions, as well as what I like about each one, to give you more ideas for your own page.

While there are certainly best practices for your resources page, there are many ways to apply them. I’ve curated 12 great examples of a good resources page so you can quickly take a look at each one to get formatting and design ideas (and maybe some ideas for products you might want to promote).

Learn exactly how to add a resource page to your membership site when you join Product Launch Formula through my link.

Bonus #7 – 2,000 Subscribers in 2 Weeks ($697)

How many lives could you change with your membership if you had the top experts in your field teaching the material?

In this bonus, you’ll discover how hosting a virtual summit can explode your list, massively build your reputation, and ignite your next launch…from someone who has generated more than 200,000 subscribers using this method.

This training typically costs $697, but is yours when you join Product Launch Formula through my link.

Bonus # 8 – Email Copywriting Workshop ($997)

People in buy in your launch because they know they will get results.

So how do you ensure they see that your promised results are possible while you continue to grow your email list? Through your email copy.

In this training, you’ll learn from several of the best copywriters in the world. They will teach you how to write effective email copy so your audience takes the actions you want them to take.

Usually, this training is only available with our paid courses, but it’s your’s free when you join Product Launch Formula through my link.

Bonus #9 – The Affiliate Code Unlocked ($997)


How could your next launch explode if you had an army of affiliates working for you?

Recently, I revealed nearly all of my secrets from over a decade as an affiliate manager to a small group of people…And the response was UNBELIEVABLE!

The strategies I share helped me build a $12.6 million dollar affiliate program in 18 months and run multiple 6 and 7-figure affiliate programs.

This is nearly five hours spilling ALL of my affiliate management secrets and strategies!

It is overflowing with tips and strategies you can implement right away.

You could literally take what I teach in this event and build a massively successful affiliate program for your launch.

Get access to all my top insider affiliate strategies when you join Product Launch Formula through my link.

Bonus #10 – 7-Figure Affiliate Launch Course ($1,997)

In this exclusive training, I teach you how to recruit an army of affiliates, how to motivate them to promote more, and how to grow your business like you never imagined.

I’ve worked with some of the top names in the online marketing industry helping them do just this. Names like Kevin Harrington, Zig Ziglar, Michael Hyatt, Lewis Howes, Ray Edwards, Jeff Goins, Peter Voogd, and Brian Tracy.

And when you purchase Product Launch Formula through my link, I will GIVE you this training that I recently sold for $1997 and is currently unavailable to the public.

Bonus #11 – Affiliate Recruiting Swipe Files (Priceless…not for sale ANYWHERE!)

The biggest challenge course and product creators face is finding affiliates.

I’ve recruited more than 30,000 affiliates in dozens of industries and generated over $1 Billion in sales.

Recruiting is hard, so we are giving you the exact templates and files we’ve used to recruit top-tier affiliates for our clients.

This isn’t for sale anywhere and is only available when you purchase Product Launch Formula through my link.

Bonus #12 – Affiliate Promo-Prep Checklist ($432)

After successfully recruiting affiliates, the next step is to encourage them to promote your product to their audience.

This is the exact checklist we use to get affiliates to 10x their promotion emails.

Use this checklist to get your affiliates to mail more often or manage your own affiliate launches.

So now the question is, what are you waiting for? Go get Jeff Walker’s 2024 Version of Product Launch Formula and get all these amazing bonuses worth over $7,808.

So what are you waiting for? Click below to join us in Product Launch Formula.

Questions? Text me at 260-217-4619






2 thoughts on “2024 Review of Jeff Walker’s Product Launch Formula (PLF) PLUS Bonuses

  1. Hi Matt, I joined Jeff’ program via this affiliate link on 22nd January, however, I didn’t get any bonuses or guides you mentioned above, in fact, it just took me straight to Jeff’s page and didn’t ask for my contact details. Could you please advise?

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