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Before you recruit a single affiliate, you need to make four structural decisions. Get them right and your program almost builds itself. Get them wrong and you'll spend the next two years fixing...
An email list is the single most reliable asset an affiliate marketer can build. You own it, it doesn't depend on an algorithm, and it converts better than almost any other traffic source. This...
Most affiliates pick products based on commission rate, then wonder why their audience doesn't buy. The commission rate is almost irrelevant if the product doesn't fit. Here's how to evaluate...
Most affiliate programs don't fail because the product is bad or the commissions are too low. They fail because the affiliate manager is recruiting the wrong people, or recruiting the right people...
Most affiliate programs run at a 5 to 20 percent active rate. That number isn't a mystery. It's the direct result of specific, fixable problems that affiliate managers either don't recognize or...
Most businesses that could benefit from an affiliate program don't have one. Not because it's hard to start, but because they're not sure if it's actually worth doing. Here's a direct answer to that...