Most affiliate program pages fail before a potential affiliate reads past the first sentence. Here's exactly what yours needs to say, in what order, to turn curious visitors into approved partners...
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Affiliate Attribution Models Explained
Most affiliate programs are running on last-click attribution without ever deciding to. Here's what that's costing you, how the other models work, and how to pick the one that actually fits your...
What to Send New Affiliates When They Join Your Program
Most programs send a generic confirmation email and then go quiet. What you send new affiliates in their first seven days determines whether they ever promote. The short answer: a welcome email on...
What Kind of Affiliate Contests Work Best?
Most affiliate contests fail for one simple reason: they only reward the top 1 or 2 performers. The other 98% of your affiliates check the leaderboard, see they have no shot at winning, and go back...
How Affiliate Marketing Compares to Paid ads for Customer Acquisition
Affiliate marketing and paid ads both acquire customers, but the underlying economics are almost opposite. Paid ads charge you upfront, whether or not anyone buys. Affiliate marketing pays out only...
Should You Allow Coupon Sites in Your Affiliate Program?
Coupon sites and loyalty platforms can either add real incremental revenue to your affiliate program or quietly cannibalize sales you were going to make anyway. Whether to allow them depends on what...





