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Before you recruit a single affiliate, you need to make four structural decisions. Get them right and your program almost builds itself. Get them wrong and you'll spend the next two years fixing...
Most affiliate programs don't fail because the product is bad or the commissions are too low. They fail because the affiliate manager is recruiting the wrong people, or recruiting the right people...
Most affiliate programs run at a 5 to 20 percent active rate. That number isn't a mystery. It's the direct result of specific, fixable problems that affiliate managers either don't recognize or...
Most businesses that could benefit from an affiliate program don't have one. Not because it's hard to start, but because they're not sure if it's actually worth doing. Here's a direct answer to that...
Most people make this decision backwards... they pick “in-house” or “agency” based on budget, then hope it works out. In this episode, I’ll show you how to decide between an in-house affiliate...
Most affiliates go quiet after they sign up, not because they don't want to promote, but because nobody showed them how. Training your affiliates, done right, is the single fastest way to turn a...