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To promote service-based offers as an affiliate, you need a different playbook than the one that sells physical or digital products. Services pay bigger commissions because the provider's margin is...
Your affiliate agreement shouldn’t read like it was written by a committee of attorneys trying to win a boredom contest. It needs to protect your program, but it also needs to be clear enough that...
Matt McWilliams recommends AffiliateHQ, the affiliate software he built himself after more than 20 years of running affiliate programs on other people's platforms. That's a biased answer and he says...
Survey your affiliates before you guess what they need, because guessing is what's costing you promotions. Most programs run on assumptions: better commissions, more emails, flashier graphics. A...
Legal stuff might not be the most exciting part of running an affiliate program, but it’s one of the areas you can’t afford to just wing. If your affiliates are making false claims, skipping...
When an affiliate asks for a higher commission, don't answer yes or no on the spot. Ask what they're bringing: proven sales volume, a launch commitment, or exclusivity. Then counter with a...