If you're trying to decide between a referral program and an affiliate program, or figure out whether you need both, the confusion is understandable. The terminology overlaps, the software vendors...
Referral Program vs. Affiliate Program
read more
The Latest
Check out the latest articles and podcast episodes
How To Run a Seasonal Affiliate Promotion
Running a seasonal affiliate promotion without cannibalizing your regular sales comes down to three things: how you structure the offer, how you handle attribution during high-discount windows, and...
The 6 C’s of Elite Affiliate Programs (Part 4)
Most affiliate programs don’t lose affiliates because the product is bad... they lose them because it’s harder to promote your offer than someone else’s. In this final episode of the 6 C’s series,...
How To Build An Affiliate Program For a Service Business
You can build an affiliate program for a service business. It works differently than a product-based program, but the core mechanics are the same: other people refer clients to you, and you pay them...
How Affiliate Programs Work On WooCommerce
WooCommerce powers over 30% of all online stores, and it ships with no built-in affiliate functionality. That gap is the whole reason affiliate plugins exist. The right one takes you from zero to a...
How To Use Performance Bonuses To Get Your Affiliates To Go All-In
Tiered commissions tell affiliates what they'll earn over time. Performance bonuses tell them what they can win right now. The difference in urgency is enormous, and most affiliate programs...