Check out the latest articles and podcast episodes
Setting up a Shopify affiliate program is straightforward once you know which app to use, what to configure before launch, and where the economics of physical products require a different approach...
If you're launching an affiliate program, one of the first decisions you'll face is whether to join an affiliate network or run the program yourself with in-house software. For most businesses just...
Affiliate tracking works by assigning each affiliate a unique link. When someone clicks that link, the platform drops a cookie in their browser and records the click. If that visitor buys within the...
Affiliate marketing generated $113 billion in US ecommerce sales in 2024, and that number has kept climbing into 2026. Whether you're wondering if a program is worth the setup time or trying to...
Most affiliate programs don’t lose affiliates because the product is bad... they lose them because it’s harder to promote your offer than someone else’s. In this final episode of the 6 C’s series,...
EPC, or earnings per click, is the number affiliate managers need to know cold, because it's the first number experienced affiliates ask about when evaluating your program. Here's what it means, how...