The average affiliate program returns $6.50 for every $1 spent, according to widely cited industry benchmarks, and top-performing programs push that to $12–$15 per dollar. But raw ROI numbers only...
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Check out the latest articles and podcast episodes
How to Get Affiliates Excited to Promote
Got a promotion coming up soon? In this episode, I’m breaking down how to get affiliates excited to promote and keep that energy building right up to launch day... using the exact pre-promo strategy...
How to Avoid the Biggest Affiliate Program Mistakes (Part 2)
Over the years, I’ve made enough affiliate-program mistakes to fill a small handbook... and a few of them were the kind you don’t forget because they come with real consequences. In this episode,...
How Affiliate Marketing Works for E-Commerce Brands
Affiliate marketing is one of the few channels where e-commerce brands pay only for results. No impressions, no clicks that go nowhere, no wasted ad spend. Just commissions on actual sales, paid...
How to Motivate Affiliates Who Signed Up but Stopped Promoting
Most affiliates sign up with good intentions and then go completely silent. It's one of the most frustrating parts of running an affiliate program, and if you're dealing with it right now, you're...
Is My Business Ready for an Affiliate Program?
Most business owners who ask "am I ready for an affiliate program?" are actually asking the wrong question. The right question is whether your business can support one right now, and the answer...





