Check out the latest articles and podcast episodes
Most affiliate programs should prohibit affiliates from bidding on their exact-match brand keywords in Google Ads and Bing. The revenue rarely qualifies as incremental, the practice inflates your...
Got a promotion coming up soon? In this episode, I’m breaking down how to get affiliates excited to promote and keep that energy building right up to launch day... using the exact pre-promo strategy...
Most new affiliate program owners approve everyone who applies. That's a mistake. But so is being so picky that you turn away affiliates who would have crushed it for you. Here's how to build a...
Most affiliate programs have more growth potential sitting in their existing affiliate base than they'll ever find by recruiting new partners. The problem isn't the size of your program. It's how...
The affiliate cookie duration you set tells your affiliates how long they'll get credit after someone clicks their link. Most programs use 30 to 90 days, but the right number depends on your sales...
Most affiliate programs stall out in year two. Here's how to actually get them moving again. Growing your affiliate program is one of the highest-leverage things you can do for your business, but...