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Affiliate marketing and paid ads both acquire customers, but the underlying economics are almost opposite. Paid ads charge you upfront, whether or not anyone buys. Affiliate marketing pays out only...
Coupon sites and loyalty platforms can either add real incremental revenue to your affiliate program or quietly cannibalize sales you were going to make anyway. Whether to allow them depends on what...
Most affiliate programs treat relationships as a nice-to-have. The ones that actually scale treat them as the whole game. Here's how to build the kind of affiliate relationships that stick, year...
Most affiliate marketing advice assumes you're selling a digital course or running an e-commerce store. If you own a local business, a restaurant, a gym, a spa, a home services company, you've...
Most affiliate programs plateau not because the model doesn't work, but because the people running them hit invisible growth ceilings and don't know how to punch through them. Here's the framework...
Most affiliate programs don’t lose affiliates because the product is bad... they lose them because it’s harder to promote your offer than someone else’s. In this final episode of the 6 C’s series,...