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It’s about YOU!

Are you a business owner or aspiring entrepreneur who has a message or mission to change the world…but you’re struggling to monetize or take your business to the next level? If so, I can relate. I’ve been in both places and I know the way out.

Ultimately, I help three types of online business owners. 

I Have a Small Platform But I’m Making No Money (Time to Start Affiliate Marketing)

Maybe, like I was once, you have a great business idea, a powerful message, a mission to help others, but you have nothing to show for it financially. In other words, you don’t have a business, you have an expensive hobby.

If that’s you, I wholeheartedly believe the solution to your problem is to start taking advantage of affiliate marketing. One of the biggest problems when you are first starting an online business is that you don’t know how to monetize…and you don’t know what products to create to resonate with your audience. So, you either create a product that likely doesn’t sell…or, like most people, you just give away your content (your expertise) indefinitely.
You end up burning out
because you aren’t making any money to show for all your effort.
That’s where affiliate marketing comes in. Affiliate marketing bridges the gap between having nothing to sell and selling nothing at all. 

I’ve trained more than 300,000 affiliates for companies such as Shutterfly and Adidas and for entrepreneurs like Michael Hyatt, Stu McLaren, Lewis Howes, Brian Tracy, Ray Edwards, Claire Diaz-Ortiz, Shark Tank’s Kevin Harrington, and Zig Ziglar. I know what it takes to be successful at affiliate marketing and to start monetizing your platform. 

To get started with affiliate marketing the right way, download my free report below:

I Want to Take My Business to the Next Level (Time to Start an Affiliate Program)

Or perhaps, you are like I was in my first business…we already had some sales, but we needed to take our business to the next level.

So we started an affiliate program. I had no idea what that meant way back in the early days of online businesses, but I learned the hard way…trial and error. 

Two years later, we were doing more than $1,000,000 per month in sales just from our affiliate program. 

Make no doubt about it, an affiliate program is the BEST way to scale your business. Here are five distinct advantages of having an affiliate program:

  1. You make money before you spend it – With an affiliate program, you bring in the revenue before you pay the affiliates. Try doing that with any other form of advertising.
  2. It’s infinitely scalable – Unlike other forms of marketing, there are virtually no limits on its growth.
  3. No guessing at targeting – You no longer have to try to figure out how to target your ads profitably. The affiliates do that for you!
  4. The warmest prospects – No other form of advertising brings in warm prospects like affiliates. They act as a third-party endorsement before sending people to your site, which is why we’ve found their traffic converts 24% higher than any other form of advertising. 
  5. Success = more success – When you have success with one affiliate, you will get other affiliates with no effort.

Over the years, I’ve helped hundreds of businesses start and scale their affiliate programs, from one client who went from $0 to $124,000 in one year to helping a publicly-traded company go from $34 million to more than a quarter of a billion dollars in just three years. 

Online entrepreneur Nick Stephenson said, “Our first public launch brought in close to 20,000 new leads and hundreds of thousands of dollars in revenue, a result I just wouldn’t have been able to achieve without Matt’s plan. I heartily recommend Matt and his team to help any online business take their sales and exposure to the next level.”

Liz Barnett took over a stagnant affiliate program and in just 90 days, more than tripled its sales with our training. “Prior to accepting a position as an affiliate manager four months ago, I had never heard of affiliate marketing. The affiliate program I run increased by over 200% in sales in my first 90 days and my affiliates have brought in record-breaking commissions. Affiliates who had been inactive for months have come back to life.”

If you are ready to take your business to the next level and start an affiliate program, start with my free report, Your First 100 Affiliates. This report takes nearly two decades of experience, trial and error, and lessons learned about finding top affiliates in nearly every conceivable niche and puts them all into one report.

I Have a Message or Business Idea but No Audience (Time to Grow Your Email List)

Maybe you have a message to share or a business idea but you don’t have an audience yet. No prospective buyers means…no sales. And it can be lonely writing to an audience of none.

When I started my first blog (on leadership and personal development), I knew I needed to quickly grow my email list. After all, an email list is the lifeblood of any online business. So I researched and researched but found nothing that actually helped. 

I ended up discovering a simple way to quickly grow my email list from zero subscribers to more than 1,000, which allowed me to scale even further from there. Since then, I’ve taught this system to thousands of new online business owners and even some veterans who’ve struggled to grow their email lists.

And it all started with a powerful lead magnet. Simply put, a lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address.

A lot of people make mistakes with lead magnets thinking they have to be super fancy, in-depth, and take days to create. NOT TRUE! The key is this…Your lead magnet must address an IMMEDIATE and PRESSING need or want in your target audience. 

It doesn’t have to be a comprehensive guide or a detailed manual. In fact, those often make the WORST lead magnets because they are overwhelming. You want people to WANT it because it addresses the IMMEDIATE and PRESSING need or want. 

You want them to consume it quickly and you want to MAKE IT A QUICK WIN!

Make your lead magnet easily consumable and ACTIONABLE. Give them what they want RIGHT NOW!

In my free report, 75 Powerful Lead Magnets, I show you exactly what types of lead magnets actually convert and lead to explosive list growth. Grab your copy here:

Types of lead magnets that convert

Our Mission

Our mission as a company is simple: To help you build a business that serves YOU and OTHERS. To help you spread your message, fulfill your purpose, and enjoy every single minute of it. To help you turn your passion into profit.

Whether that’s by helping you to start an email list and getting your first 1,000 subscribers or by showing you how to monetize your platform with no product of your own or by helping you scale your business to six and seven-figures (and beyond!), I’m here to help.

Why do I do what I do? Because I genuinely feel that you are an artist. An artist with a message to change the world.

Your comfort zone says otherwise. Your comfort zone says:

“School taught me to keep my head down, raise my hand to speak, get a good job with health insurance and maybe, just maybe, my 401(k) will allow me one day to make art.”

That is the lie of your comfort zone. Your comfort zone is the devil on your shoulder telling you that you can never truly be an artist. It tells you that your work doesn’t matter and that the art that is clamoring to leap out of you will always be restrained by societal pressures, bills to pay, and the ringing words of all those who have laughed at the dreamers.

If you are reading this and haven’t awakened to the reality that our economy is drastically different than it was twenty years ago, I need to tell you something:

IT HAS!

Our economy is drastically different than it was just ten years ago. It’s probably going to be different in three years…or thirty minutes.

How we work, how we provide for our families, how we achieve career bliss, and how we get there have all changed in the last decade. They were already changing in the decade prior. And, as you know, the rate of change exponentially increases every few seconds.

We are all artists now. You are an artist. And artists are defining this new economy.

The entire premise of this book hinges on one belief: The world needs your art.

The world needs your art, but it will not wait passively or patiently. The world needs your art, but it will move on without it. 

I’m here to help you spread your message, make good money while doing so, and love every minute of it. If you want to have more influence, impact, and income, you’re in the right place.

Get started below.

Hi, I’m Matt

“Sometimes the light’s all shinin’ on me

Other times, I can barely see

Lately, it occurs to me

What a long, strange trip it’s been” – The Grateful Dead, Truckin’

If you’ve made it this far, you’re at least somewhat curious who in the heck I am. Well, this is my attempt to satisfy that curiosity.

Think of me not as a teacher or a guru, but as a guide for you on your journey. I’m your companion, like Gandalf or Yoda, to walk with you as you embark on your quest to turn your passion and message into a profitable and growing business.

I started this section with a quote from the Grateful Dead song, Truckin’, from their 1970 album American Beauty. Those four lines aptly describe my journey to this point. 

How I got here and discovered my passion and ultimately built a successful business around it has been a long, strange trip indeed. Sometimes the lights have been shining on me and I’ve been on top of the world. Other times, I can barely see and it feels like the world is crashing down on me.

I’ve been through the startup phase multiple times, I’ve built a following from scratch, I’ve moved from niche to niche in search of fame and fortune only to find that my true passion and purpose was right there in front of me the whole time. As I’m writing this mini-biography, I realized that I’ve been publishing online for more than 15 years! I’ve written the equivalent of 84 books in the form of blog posts, articles, and emails to my audience. I’ve published more than 450 hours (that’s roughly 53 non-fiction audiobooks) of podcasts and videos. And the first half of that journey could be viewed as a complete waste.

If you look back at the first 2 million words I wrote or the first 200 hours of audio and video content I produced, it has nothing to do with what I’m helping people with today. It had nothing to do with what I am truly passionate about. It was hard, slow-moving, and incredibly unprofitable. Today, however, I’m truly living out my passion and purpose while daily seeing increases in my impact, influence, and income!

Once I clearly defined my passion and purpose, I was able to work with some amazing clients such as Michael Hyatt, Shark Tank’s Kevin Harrington, Zig Ziglar’s company, Claire Diaz-Ortiz, Lewis Howes, Stu McLaren, Jeff Goins, Rich Schefren, and Brian Tracy, along with others. Some of these folks were my idols and virtual mentors as I came up in the business world. Today, many of them are friends. In my twice-weekly podcast, live lessons, and blog posts, I share many of the lessons I learned from them.

Not only have I worked with those legends, though. I’ve worked with tens of thousands of beginner bloggers, aspiring podcasters, newbie YouTubers, and brand new entrepreneurs. They’ve been students of our courses, coaching clients, mastermind members, blog readers, podcast listeners, video viewers, and they’ve helped spread the word about my platform and this book. I am forever grateful to them and inspired by them every day to share and spread my message. 

I’ve seen it all in my time building my own online business and helping others to do the same. My platform is my best effort to share what I’ve learned with you.

In order to make the most of our time together, I recommend that you do three things:

  1. Subscribe to my podcast, The Affiliate Guy. I release two episodes every week to help you grow your online business, with a specific focus on affiliate marketing and affiliate programs. Click here to learn more and subscribe!
  2. Grab one of my free reports. If you are a beginner and need to start your email list, my free guide, 75 Powerful Lead Magnets is your starting point. If you have a platform with a small audience but aren’t making any money, start with my Quickstart Guide to Affiliate Marketing. And if you want to start and grow an affiliate program, Your First 100 Affiliates shows you all my favorite ways to find and attract top affiliates.
  3. Text me at (260) 217-4619. I’d love to connect with you on a more personal level.

Personal Facts

Some people say I’m tall. I’m 6’2″ so I guess that is kind of tall.

I live in Fort Wayne, Indiana but was born and raised in the south. I still consider Tennessee my home, but have grown to love the midwest and specifically the city I reside in now.

I am married to be my best friend, business partner, and biggest cheerleader, Tara. We have two amazing kids and spend an increasingly large amount of time either at soccer or traveling to soccer.

Speaking of soccer, I am a huge fan of Nashville SC. I did not grow up playing soccer and only recently began appreciating the game, but I’ve fallen in love with the sport and the team.

I played golf in college at the University of Tennesse and professionally for a few years after. I was pretty good, but never made it to the PGA Tour. At one point, I was ranked 14th in the nation in college golf. I kind of peaked then it seems. I don’t play anymore (it takes too long lol).

I grew up with a single mom, later moved to live with my dad, and was exposed to both extremes of the socioeconomic spectrum. In my teens, I was fortunate to spend a lot of time with famous musicians, CEOs, and other people who opened my eyes to what was possible.

I started my first company when I was 22 and have only worked for someone else for a total of 4 years since the age of 18. I consider myself “Utterly Unemployable.”

Want to know anything else? Just text me at (260) 217-4619 and I’m happy to share 🙂