Full Review of Stu McLaren’s Tribe Course (Plus Bonuses)

Thinking of buying Stu McLaren’s TRIBE? Make sure to read this first. You’ll kick yourself later if you don’t. Full review and $4,587 in bonuses below.

Review of Tribe Membership course by Stu McLaren

So…the big question…what’s up with Stu McLaren’s new course, Tribe? I hope this review answers any questions you have.

First off, a full disclaimer: I am an affiliate for Stu’s course and I consider Stu a friend. But, to be clear, though, that does not affect what I share below in any way. It does mean, though, that if you purchase Stu’s course through my link I’ll get a small commission (gotta love capitalism, right?). It also means that if you purchase through my links in this review, you will earn access to my two exclusive bonuses, worth $4,587. These bonuses are not available anywhere else. <<Skip to the bonuses>>

Ok, now that we’ve got the boring disclaimers out of the way, onto the fun stuff…here’s my full review of Tribe from Stu McLaren. You can either watch the video or read the review below.

What’s Good about Tribe?

Stu McLaren is the real deal

Stu’s resume speaks for itself.  The guy is a near legend in the internet marketing space.  As a matter of fact, he’s one of the guys that I’ve looked to for several years when it comes to entrepreneurship and internet marketing.

His client list reads like a red carpet event for internet marketers — Michael Hyatt, Ruth Soukup, Donald Miller, Jeff Walker and many more.

All of that is to say, now that Stu is putting out a product, you can bet that it will be top notch…as a matter of fact, if I wasn’t convinced, I probably wouldn’t be writing this review!

Unparalleled Research

2016 was the first time Stu and his team released this course…but that does not mean that Tribe is a completely untested or unproven system.  The course is based on the best practices of over 60,000 membership sites and online communities (yes, you read that right — six-zero-zero-zero-zero — 60,000!!).

If you weren’t aware, Stu McLaren created WishList Member, which is one of the most successful membership plugins ever…so yes, Stu knows just a little bit about what works and what doesn’t work when it comes to creating a successful and profitable membership site.

Oh yeah, and he also helped Michael Hyatt grow his membership site, Platform University to over 6,000 members in just a few years. I’ve been a member of PU for more than six years now!

Stu has HUGE amounts of research and backing that goes into the system that he teaches in this course.  It is proven to a point that I don’t think any other first-time course has EVER been proven!

Unmatched Support

I love how dedicated Stu and his team are in making sure that those who buy Tribe are supported every step of the way.

I mean, just look at the support they provide just for the free videos Stu offered (you probably say this…):

Stu McLaren's Tribe Support

Seriously…that level of support isn’t available inside many paid courses…let alone for the FREE resources before you purchase a course!

Here’s some of the other support that you’ll receive within the Tribe course:

  • Search feature that allows you to find a specific topic across modules, support topics and other resources (seriously, that is cool!)
  • Live Office Hours every. single. week.  So you can get your questions answers as you are working through the course by a real member of Stu’s team!
  • FAQ Vault.  I don’t know about you, but when I hear “vault” I get the impression that they’ve spent a lot of time compiling a TON of questions and answering them to help you get the most out of the course!
  • Community. You will have access to the Tribe Community, where you can ask questions, get feedback and support other course owners — and, of course, Stu and his team will pop in there as well!

review of tribe course

What’s NOT Good About Tribe?

Still a New-ish Course

The course has only been around for a few years.

Not a HUGE deal, but it is something worth mentioning.

So yeah, this is a “downfall”…but not really when you consider the framework he teaches he learned from studying (literally) tens of thousands of membership sites.

You’ve Got to Put in the Work

Just in case you thought this was a “membership-site-in-a-box” course, it is not.

While it will definitely take a lot of the stress and effort out, you still have to put in the work. Just making sure you KNOW that.

I honestly can’t find any other “bad” things about the Tribe course by Stu McLaren — and believe me, I tried.  But Stu has left nothing to chance…it really does come down to whether this course is right for you or not…if it’s right for you, then it’s awesome.  If it’s not right for you, then, well, it’s not right for you and you shouldn’t buy it!

Who is Tribe For (and who is it NOT for?)

Who Tribe is For?

Stu McLaren’s Tribe is for anyone who currently has an audience and business or who is looking to start a business and wants to build it in a way that allows them to leverage their expertise without having to be married to their business.

This includes:

  • Coach
  • Speaker
  • Author
  • Designer
  • Blogger
  • Podcaster
  • Consultant
  • Expert
  • Influencer
  • …anyone else wanting to add a recurring revenue stream to their business

In short, if you are looking for a way to stabilize your business with reliable, recurring income, then Tribe is probably for you!

Who is Tribe NOT For?

As with many of the products that I review, many of the reasons that this course would NOT be for you revolve around YOU and YOUR choices.

This course is NOT for you if one or more of the following are true:

  • You’re unwilling to invest the time necessary (5 modules with multiple lessons in each)
  • You’re unwilling to make the monetary investment in the course (as of this writing, Tribe costs $1,997).
  • You think this is a “get rich quick” plan that will magically cause money to appear in your bank account.
  • You don’t want to grow your business by adding recurring revenue to your model.
  • You are already a pro at setting up and running profitable membership sites.

In short, if you aren’t willing to jump in with a desire to learn from Stu and put the work to developing your own membership site, then I would strongly recommend that you NOT purchase Stu’s course.

What is inside Stu McLaren’s Tribe Course

Module #1 – Your Foundation Strategy

Tribe‘s first module will help you discover who you are going to serve, how to serve them and how to determine exactly what type of membership site to create to meet their needs.

Bonuses for Stu McLaren's Tribe Course

You’ll also learn:

  • The four reasons someone joins any membership site
  • The two must-have pieces of research you need to know about your market
  • The six membership models and how to pick the one that’s right for you
  • The “less stress” membership philosophy

As the name implies, this module helps you lay the foundation for a successful membership site!

Module #2 – Your Content Strategy

A membership site wouldn’t be much of a membership site without good content.  In this module of Tribe, Stu will teach you:

  • How to create a year’s worth of content in less than a week
  • The two types of must-have content every membership needs
  • The #1 reason people cancel their membership

Just those first and third bullet points are enough to make me want to buy!

Module #3 – Your Marketing Strategy

The best membership site in the world is pretty useless unless you get paying members “in the door.” That’s what this module will teach you to do, including,

  • Open vs. Closed marketing plans (which is better…)
  • 7 pricing strategies
  • A proven 3-part launch process
  • How to position your membership as a “must have” resource
  • Evergreen campaigns
  • Waitlist promotions

I’m sure this module will cover the tactics Stu used to 6x the size of Michael Hyatt’s membership site as well as other awesome tactics!

Module #4 – Your Retention Strategy

This is one of the BIGGEST challenges I’ve seen with membership sites…how to retain the members your marketing strategy brings in!

In this module of Tribe, Stu will teach you,

  • The real reasons people stay
  • How to increase the lifetime value of your members
  • The 7 actions you want every member taking to ensure their happiness
  • Membership guidelines and rules
  • How to use gamification to increase engagement

There is a TON more in this module, and it’s one that I’m particularly excited to go through!

Module #5 – Your Growth Strategy

If you’re not going forward, you’re going backward.  In this module, Stu will show you how to have a plan in place to ensure that you’re moving forward and growing!

You’ll learn,

  • The 4 growth stages of your membership
  • The critical numbers you need to know to scale
  • How to attract highly engaged volunteers
  • The roles you should look to hire for — and when to hire them

This module is all about sustainability and making sure that your membership site doesn’t rule your life — after all, you’re interested in Tribe and membership sites to scale your business, not handcuff yourself to it!

What Risk is There?

This is one of the biggest questions people ask themselves when investing in courses…and probably at least partially why you are reading this review now.  What risk is there in purchasing Stu McLaren’s Tribe?

To be honest, next to none.

Seriously.  If you take a look at Stu’s track record – first building WishList Member, then consulting with people like Michael Hyatt, Jeff Walker and many more, there is really no question as to his ability to build a successful membership site that is both profitable and sustainable.

Really, the only variable is whether you are going to be teachable and put in the work necessary!

But, still the same, Stu offers a 30 Day Money Back Guarantee.

All he asks is that you send him your work, showing that you have gone through the exercises included in the course…and if you still didn’t get the results you were hoping for, Stu will happily refund your money.

(But with all the research and preparation that went into this course, I highly doubt you will go through the course and NOT experience great results!)

Exclusive Bonuses

Bonus #1 – Destroying Your Limiting Beliefs Workbook ($399)

It takes a certain mindset to build a large, profitable membership site — and sustain it! That’s why I’ll give you the Limiting Beliefs Self-Coaching Guide. There are four types of limiting beliefs that you will need to overcome and I teach you how to do so in this self-coaching plan.

Until this year, this workbook was only available to my private coaching clients, but I know how critical it is to conquer your limiting beliefs to do something awesome (and daunting) as creating a killer membership site.

Bonus #2 – Access to the Replay of my Networking With Purpose LIVE Event ($197)

If you go through my link to purchase Stu McLaren’s Tribe course, you’ll get access to the replay of my Networking With Purpose LIVE event that I hosted with relationship rockstar John Corcoran and Mark Sieverkropp.

Getting your membership site in front of a large number of potential members requires the right connections. That’s why I’m GIVING you access to the replay of my Networking with Purpose Live event. This live online event replay will show you how to build, grow, and nurture your network to help you launch your membership site.

I share my own experiences, techniques, and connection-building strategies PLUS I invited some of my connections that are networking experts to come and share their techniques and strategies with you as well.

The cheapest ticket was $197 and that was with a hidden, secret promo code. But it is yours when you join Tribe through my link.

Bonus #3 – My Affiliate Marketing Training Course, No Product No Problem ($997)

Affiliate marketing course - No Product, No Problem

I made more than $134,000 online in before I ever had my own product. And you can, too!

I did it with affiliate marketing…promoting other people’s products and making some nice commissions.

You shouldn’t wait to start making money from your platform. With affiliate marketing, you get to start RIGHT AWAY!

You learn what your audience wants to actually buy, how to sell with confidence, and develop the skills you need to grow your business…all while getting paid to do so! Pretty cool, huh?

80+ video lessons in 9 Modules. Bonus lessons. Checklists. Templates. Success Stories.

Everything YOU need to succeed in affiliate marketing is inside this course.

And you get it FREE when you purchase Tribe through my link.

Bonus #4 – List Launch Academy ($997)Tribe Membership course with Stu McLaren - Review and affiliate bonuses

If you are going to start a membership site, you need a list.

Yes, Stu shows you how to succeed with a small list, but you still need someone to sell to…and the larger your list, the more members you will have.

List Launch Academy shows you how to start, build, and grow your email list from the ground up.

It’s a proven system with amazing results. It is currently unavailable to the public (we only open enrollment once a year) and normally sells for $997, but it is yours free when you enroll in Tribe through my link.

Bonus #5 – 7-Figure Affiliate Launch Course ($1997)7 figure affiliate launch

In order to grow your membership site, you will need to enlist the help of others.  There is no better way to expand your influence and reach more people that harnessing the power of affiliates.

In this training which I normally sell for $1997, I will teach you how to find affiliates to share your message with the people that they know.  The tools and techniques I share in this training have allowed me to recruit thousands of affiliates in several different industries and have made my clients millions of dollars. Clients such as Michael Hyatt, Zig Ziglar, Kevin Harrington, Ray Edwards, Jeff Goins, Lewis Howes, Brian Tracy, and more.

And if you purchase Stu McLaren’s Tribe course through my link, you will get this $1997 course absolutely free.


So now that you’ve read to this point, there is really only one question…

What are you waiting for?

Click Here to purchase Tribe from Stu McLaren and get ready to create reliable, recurring income in your business!


Click Here to Chat with Me

Call me at 317-825-8826

(I’ll do my best to answer, but if I miss your call, leave a message and a good time to call you back…can’t wait to talk!)

Free Affiliate Training from Matt McWilliams