Your affiliate commission has to work for two people: you and the affiliate. Pay too little and great affiliates won’t bother. Pay too much and you can wipe out your margins. In this episode, I’m...
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How to Turn Around an Affiliate Program That Isn’t Growing
If your affiliate program isn’t growing, the answer usually isn’t “work harder.” You need to figure out where the program is breaking down. Maybe your expectations are off, your onboarding is weak,...
How to Recruit Affiliates from Your Competition’s Program
Some of the best affiliates in your niche are already promoting offers like yours. That’s good news, because you don’t have to start from scratch. You can find the affiliates who are already active,...
How to Create Affiliate Emails, Images, and Social Swipe
Affiliate swipe copy should make it easier for partners to promote, but too often it turns into a copy-and-paste mess where every affiliate sends the same email with the same subject line. That...
How to Build an Affiliate Agreement Affiliates Can Understand
Your affiliate agreement shouldn’t read like it was written by a committee of attorneys trying to win a boredom contest. It needs to protect your program, but it also needs to be clear enough that...
Affiliate Program Legal Requirements: What Every Affiliate Manager Needs to Know
Legal stuff might not be the most exciting part of running an affiliate program, but it’s one of the areas you can’t afford to just wing. If your affiliates are making false claims, skipping...





