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Affiliate swipe copy should make it easier for partners to promote, but too often it turns into a copy-and-paste mess where every affiliate sends the same email with the same subject line. That...
Your affiliate agreement shouldn’t read like it was written by a committee of attorneys trying to win a boredom contest. It needs to protect your program, but it also needs to be clear enough that...
Legal stuff might not be the most exciting part of running an affiliate program, but it’s one of the areas you can’t afford to just wing. If your affiliates are making false claims, skipping...
Affiliates stick around when they know you’re not treating them like a name on a spreadsheet. Strong relationships are what keep partners engaged, responsive, and willing to promote again, even when...
Something is going to go wrong in your affiliate program eventually. A launch gets delayed. A tracking issue pops up. A commission changes. A promo doesn’t go the way you expected. The mistake most...
Every affiliate program runs into problems. Some show up before you ever recruit your first affiliate, like choosing the right tracking software, fixing website issues, dialing in conversions,...