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Tell affiliates about a commission change the same way you'd want to hear it. Give at least 30 days' notice, explain the business reason in plain terms, grandfather your top partners at the old rate...
At Shutterfly, where I ran an affiliate program that grew from $15 million to $325 million a year, I checked my top 200 affiliates three times a week, the next 500 once a week, and everyone else...
UpPromote is an affordable, well-integrated Shopify app, and its built-in marketplace helps stores find affiliates. Stores outgrow it once they sell beyond Shopify or their affiliates sign up and...
A B2B affiliate program pays partners for referring other businesses to your product or service, usually a longer, higher-priced sale than a consumer purchase. The mechanics look similar to a...
Train affiliates once a month if your program is evergreen, plus one extra session before any big promotion. Monthly keeps the information current and gives affiliates a reason to show up on a...
Reporting affiliate program results to leadership starts with four numbers: revenue, profit after commissions, growth, and risk. Most affiliate managers send a clicks-and-sales recap instead, which...