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Influencer marketing and affiliate marketing both use other people to promote your product. But they're built on completely different payment models, risk profiles, and use cases. Knowing which one...
Most business owners spend weeks trying to figure out where to find affiliates, when the answer is usually sitting right inside their existing business. Here's a sourcing system that works whether...
Most affiliate programs don’t blow up overnight... they bleed out slowly from a handful of preventable mistakes. In this episode, I’m breaking down the “killer” errors that quietly wreck tracking,...
Before you recruit a single affiliate, you need to make four structural decisions. Get them right and your program almost builds itself. Get them wrong and you'll spend the next two years fixing...
Most affiliate programs don't fail because the product is bad or the commissions are too low. They fail because the affiliate manager is recruiting the wrong people, or recruiting the right people...
Most affiliate programs run at a 5 to 20 percent active rate. That number isn't a mystery. It's the direct result of specific, fixable problems that affiliate managers either don't recognize or...