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Yes, you can let employees be affiliates, but it invites self-referral and conflict-of-interest problems. Most owners either ban it outright or wall it off with strict rules: no commission on their...
A deep link sends a visitor to a specific product or page on your site instead of your homepage, while still tracking the affiliate who sent them. Yes, you should give affiliates deep links....
Affiliate swipe copy should make it easier for partners to promote, but too often it turns into a copy-and-paste mess where every affiliate sends the same email with the same subject line. That...
A vanity affiliate link replaces a numeric tracking ID, something like ?aff=10346, with a readable name on your own domain, such as mattmcwilliams.com/matt. Affiliates share it more because it reads...
Yes. A solopreneur can run an affiliate program, and it's arguably the best marketing channel for a one-person business. You pay only when someone makes a sale, and you borrow other people's...
Building an affiliate program for a mobile app looks nothing like the web version, and the whole difference is in the plumbing. Here's how the tracking works, and how I'm setting it up for my own...