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Structuring affiliate commissions for a SaaS product requires different math than a one-time purchase. Your churn rate, customer lifetime value, and average contract length all change what you can...
If you're trying to decide between a referral program and an affiliate program, or figure out whether you need both, the confusion is understandable. The terminology overlaps, the software vendors...
Running a seasonal affiliate promotion without cannibalizing your regular sales comes down to three things: how you structure the offer, how you handle attribution during high-discount windows, and...
Most affiliate programs don’t lose affiliates because the product is bad... they lose them because it’s harder to promote your offer than someone else’s. In this final episode of the 6 C’s series,...
You can build an affiliate program for a service business. It works differently than a product-based program, but the core mechanics are the same: other people refer clients to you, and you pay them...
WooCommerce powers over 30% of all online stores, and it ships with no built-in affiliate functionality. That gap is the whole reason affiliate plugins exist. The right one takes you from zero to a...