When most people think of affiliate marketing, they think of the money they can make. But can a non-profit use affiliate marketing for fundraising? I answer that exact question below.
Debbie Kay from Hope for the Broken Hearted recently asked me:
Your question is one I have been thinking about and praying about for awhile. There are so many different aspects of my ministry and so many different audiences I reach… I think there are multiple possibilities for the affiliate stuff. You are absolutely right, it is a balancing act as far as I am concerned. I do not ever want to come across as one of those unethical ministries that is always seeking a way to part people from their money to line their pockets, if you know what I mean. Since my ministry went viral, I’ve been more like a social media missionary more than anything else…but, I am at the place I need to generate income while ministering. I think I can do that by offering things of legitimate value to those I minister to.
I’ve been fortunate to work with thousands of non-profits who use affiliate marketing to raise money for their organizations.
In this video I show how to do that and how product owners can work with non-profits as affiliates.
If you run a non-profit, you should consider affiliate marketing for fundraising.
If a non-profit used affiliate marketing to raise money, does that make you more or less likely to buy through their link?
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