What tools do you need to run a great affiliate program? Well, the answer is: It depends. It depends on your current level, your budget, and to some extent personal preferences. Today, I share nine tools for every level and preference. Whether you are a beginner or advanced, have virtually no budget or an unlimited one, this video covers it all.

Running an affiliate program is not as complicated (technologically speaking) as many people make it out to be. Depending on your level, you could get started with just four of the tools I mention in this video. And it would cost you less than $250.

Watch the video for an overview of each tool and use the links below to learn more.

Setting up an affiliate program is one of the single best investments you can make in your business.

Resources Mentioned in this Video

Affiliate Tracking

iDev Affiliate



Easy Mail Merge GMass (NEW for 2024!)

Mail Chimp

Affiliate Potentials


Google Docs

Other Resources

Simple Gmail Notes


Affiliate Portal Builder

FREE REPORT: 15 Ways to Find Affiliates

Related Videos

iDev vs. InfusionSoft: What is the Best System to Manage an Affiliate Program?

What tools do you use for running your affiliate program?

TEXT ME: 260-217-4619


Text me anytime at (260) 217-4619.

Or…check out some of my free reports to help you get on the right track:

Find Your First 100 Affiliates

template for affiliate program terms and conditions

Affiliate Program Terms & Conditions Template

email for recruiting affiliates

Get My #1 Affiliate Recruiting Email

top mistakes to avoid with your affiliate program

Avoid The Top 20 Affiliate Program Mistakes

email templates for activating affiliates

Turn Inactive Affiliates into Your Best Affiliates

Affiliate email template for affiliate managers

Get My Template for Writing Affiliate Emails

Sales secrets of successful affiliate marketers

Affiliate Marketing Sales Secrets

Ultimate Guide to Affiliate Marketing with a resources page

Learn How to Create a Resources Page

guide on how to write a product review with affiliate marketing

Learn How to Write a Product Review

4 thoughts on “What Tools Do You Need to Run an Affiliate Program

  1. Carol Tice says:

    I used iDev at first, but ended up finding limitations there and switched to Digital Access Pass, which we’re pretty happy with. Ability to create endless product levels, email affiliates through the system, and lots more. Wish it had an easier way to do discount codes, though — we end up going back to ejunkie for that. I’ve heard Office Autopilot solves all your problems but is super-expensive. 😉 I love Mailchimp!

    1. Matt McWilliams says:

      That’s awesome Carol.

      iDev definitely has its limitations but based on what we’ve seen, it’s a great starter system for people on a budget 🙂

  2. Great stuff @Matt_McWilliams:disqus – I actually use Contactually’s mail merge feature which reduces a step – no need for email mail merge b/c of contactuallys mail merge feature…but your system might be easier. Appreciate your insights!

    1. Matt McWilliams says:

      I love Contactually. We use it daily 🙂

      But I think with our plan (not sure about others) it limits it to 50-250 at a time. Rough when we’re running it with 1500+ affiliates (even mail merge is rough then…I need a separate computer to run it haha). But I do love it for reaching out to people randomly though.

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