The majority of the population has a hard time asking for things, even from those whom they’ve helped. For some, the idea of it is downright terrifying. But if you are going to succeed in launching a product or service, you’ll have to get over your fears and learn how to ASK.
I recently received a very common question from a reader, Adam Franklin. Adam is one of our top partners in multiple launches and one of my favorite people in online marketing. You should definitely follow him on his blog.
The #1 thing I struggle with is the “ask” — especially when I ask people to support me.
I am totally fine supporting other people’s launches, as you’ve probably noticed. And I’ve spent the last 18 months, forming and strengthening relationships on this basis. It’s easy because it’s GIVING.
But…when I try to recruit JV partners to support my material, that makes me a bit uncomfortable because I feel it more as TAKING. I know it’s meant to be win-win etc… but there’s discomfort.