I’m not sure if you heard but social media is a big deal. And it’s evolving every five minutes. As social media has grown in popularity and impact, so have the number of mistakes entrepreneurs make, especially when promoting affiliate offers.
Today I’m sharing the top 10 mistakes affiliates make on social media. I’ve purposely kept them outlet-neutral, since tomorrow there will be a new one and by next week something will die out. These apply to Twitter, Facebook, Instagram, and whatever pops up later today.
I wanted so desperately to be a great leader.
I was 27 years old, leading a team of twenty people in a fast-growing start-up and I was responsible for about $12,000,000. Only two years prior, I led a team of exactly one (myself). Now, I was in over my head. The pressure was getting to me…and it showed.
Real leaders make the most mistakes. They break the most stuff. They are not perfect. (Tweet That) | Share this Graphic on Pinterest | Share on Facebook
I wanted to be a great leader because in my 27 year old mind, that meant two things:
But I also wanted something deeper, something less tangible than dollar bills or a write-up in the local paper and a nicer office.
I wanted to be seen as the one with all the answers. I wanted to be seen as the problem-solver. If I am being 100% honest, I wanted to be seen as…perfect.
The problem with perfection
That’s where my problems began. Perfection, or more accurately maintaining the illusion of perfection, is a 24/7 job. It required constant attention, all of my energy, and a commitment to avoiding all things risky. It required me to avoid failure at all costs…or to cover it up well if I did mess up.
For some leaders, every mistake is life or death, or so it seems.
As a small business owner and having worked with numerous companies with 50 or less employees, no one has ever accused me of under-reacting to mistakes by my teams. In fact, when I first started as a leader, the “Wrath of Matt” was a part of company lore.
In short, I was an idiot.
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I just figured out the biggest mistake I ever made as a leader. For the past seven years I thought it was something else, but I was wrong. I’ve made a ton of mistakes as a leader. Just ask anyone I have ever led…or read some of my previous posts here. Ask my wife, my co-workers, […]