Why Ignorance May be Your Biggest Asset

How to Use Lack of Expertise to Your Advantage

I’m about to share with you the story of one of the biggest mistakes I’ve ever made in business. It was a decision that, in retrospect, began the downward spiral of a company I helped launch. But first, I want to tell you about “The Idiots.”

Why Ignorance May be Your Biggest Asset

The story of the 2004 Boston Red Sox baseball team is the stuff of legend. What they did in the postseason only happens in the movies…except that it really happened.