Finding affiliates is less complicated than most people think. Below we have everything you need to find the right affiliates for your business: brand new videos, blog posts, podcasts, and more. Think of this is as your one-stop resource on how to find affiliates. Be sure to sign up to be notified when new content is added to this guide.
You do NOT need to hire an affiliate manager to run your affiliate program. That is a myth! Now, don’t get me wrong. There will be a day when it makes sense to hire someone. I mean…that’s exactly what people hire us to do…and they pay us a LOT of money. BUT to start with, you need to do this yourself. You can get MOST of the results with none of the expenditures. Today, I share why you don’t need an affiliate manager and how to run your own program (and WHY you should!).
There is a killer myth that says that most of your sales will come from only a few affiliates. This myth is so pervasive that I have literally heard one of the top names. Someone you all know. One of the top names in the internet marketing space claim this as a statement of FACT from stage. In fact, the exact quote they used is this: “90% of your sales will come from your top 3 to 5 affiliates.” Let me be brutally clear here: This is nothing more than a cop out. An excuse to not work with smaller affiliates. An excuse to go out and get your 3 or 4 best buddies and a few other people and call it a day. Today, I share why this myth is flat out WRONG and how to develop an ARMY of loyal, dedicated affiliates of all sizes.
There’s a myth that says that having an affiliate program is only for the cool kids with the right connections. Or to get affiliates, you have to burn your list promoting everyone else’s stuff all year just to get your own affiliates. WRONG! When I started my first affiliate program, I knew absolutely NO ONE. In fact, no one on our team did. We weren’t the cool kids. We didn’t have dads who knew the right people. We started with nothing and in 2 years built a $12.6M affiliate program. In today’s episode, I’ll bust these myths and show you how you can find the right affiliates…even if you don’t know anyone in your niche!
Today, I’m kicking off a new, four-part series, “The 4 Killer Myths About Affiliate Programs.” Over the next four episodes, I’ll tackle four of the most pervasive and destructive myths about having your own affiliate program. In today’s episode, I give an overview of the series, share each of the myths in brief, and take a deep dive into the first myth, “I don’t need an affiliate program.”
Nothing will help you grow your business faster than the right affiliate partners. Not Facebook Ads. Not more content. Not even getting on Oprah. It takes the right affiliates to grow fast and attract the right customers. But…HOW do you find the right affiliates? That’s what this episode is all about!
Without a doubt, the most difficult part of starting, growing or running an affiliate program is finding and recruiting affiliates. Where do you find the right affiliates and, once you find them, how do you get them to agree to promote your product or offer? In today’s post, I’ll share how to dramatically increase the number and type of affiliates you recruit and how to get more of them to say “yes” to promote your offers.
Every month I get countless requests from people wanting me to manage their affiliate programs and launches. But, when it comes right down to it, almost always, what they REALLY want is help finding and recruiting affiliates.
Recently, I got an email from a subscriber who asked what criteria I had for what should be in place to ensure that her first product launch would be successful. It would be nice if it was that easy…just check all the boxes and your success would be guaranteed! Unfortunately, it doesn’t work that way. However, in this video, I respond to her question and share what she SHOULD do to maximize her chances of success.
I got a great question from Liz Barnett recently. She asked:
I have a quick affiliate management question.
If you have to choose due to time/resource constraint, which would you consider a better use of time: Nurturing your current affiliates or recruiting new affiliates?
I share my answer in this episode!
When it comes to recruiting affiliates, there are a LOT of places you can look and a lot of different kinds of affiliates you can recruit. I’ve spent a decade and a half recruiting hundreds of thousands of affiliates, and from that experience, I have found that there are 7 types of affiliates that everyone should recruit, but they often don’t. Today I will share those 7 types so that YOU can start recruiting them immediately!