![The Importance of Staying on Message (and the Key to Doing So) [PODCAST]](https://www.mattmcwilliams.com/wp-content/uploads/2018/07/The-Importance-of-Staying-on-Message-.png)
In today’s episode, I share a powerful and important marketing lesson from the Great Communicator, Ronald Reagan. I’m currently reading a biography of Ronald Reagan and one passage really stood out to me about staying on message. It was key to his political career and it’s crucial for your business.
You’re six months from launch date. What do you do to keep your affiliate partners warm before your launch? Here’s the exact strategy we use for our clients.
Unfortunately the “normal” way we usually see people warming up their partners is “not at all.”
Here’s a typical pre-launch calendar:
1 month out: Email announcing launch.
Day before launch: Here’s what you need for tomorrow.
Not exactly warming them up.
Whether you love him, hate him, or can’t quite figure him out, you have to admit that Donald Trump’s campaign for president is something to marvel at. I will not get political with this post (translation: I will probably say something that makes someone post something nasty in the comments), but I will share 7 things you can learn from Trump’s campaign to benefit your marketing.
DISCLAIMER: I am not endorsing Trump’s (or anyone else’s for that matter) campaign tactics, policies, or hairstyle. That said, I’ll probably make at least one or two commentaries that make you disagree with me…and hopefully laugh.
Here are the 7 things you can learn from Donald Trump’s campaign. Each of these, if applied correctly, can greatly benefit your next marketing campaign, whether it’s for your own launch or an affiliate promotion.