6 Marketing Lessons From The Life Of Billy Graham [VIDEO]

What You Can Learn From His Remarkable Life

When Billy Graham passed away recently I spent some time thinking about how this great man had influenced my life and what he had taught me, not just personally, but professionally. Regardless of your faith or opinion on his religious views and beliefs, there is a LOT we can learn about marketing from the life of Billy Graham. In this video, I share six marketing lessons I learned from Billy Graham.

The Hidden Danger of Making Excuses

The worst part of making excuses isn’t the missed opportunities. It isn’t the guilt you might feel afterwards for lying to yourself. It’s not the money they will cost you, the relationships they will end, or the broken dreams. The worst part of making excuses, the hidden danger, is that you eventually start to believe them.

Danger of making excuses

The longer you make excuses, the more you actually start to believe them. The longer you tell any lie, the most likely it is that someday you will no longer tell it as a lie, but as the truth.

You no longer cringe when you realize that what you are saying is false. The conviction you once felt disappears. The lie becomes the truth. The excuse becomes reality.

Are You Trading Your Birthright for This? Jacob and Esau

Your bowl of stew is costing you more than you think!

Say what? That sentence kind of made me want to break out into Tina Turner…”What’s stew got to do, got to do with it?” Yeah…about that.

Jacob gets Esau's birthright for stew
“Your bowl of stew is costing you more than you think!” -@ZechariaNewman (Tweet That) | Share this Graphic on Pinterest | Share on Facebook

So what does stew got to do with anything? Well, that’s what Zechariah Newman shared with me recently. He said I can call him Zech, but you should probably stick to his full name. Zech writes and speaks about finding your calling and restoring significance to your life. He’s a smart dude, so check out his site after you read this.

Doing What You’re Called to Do | Carlos Whittaker with Homeless Man

Everyone is called to something higher than themselves.

Whether you believe in God or not, whether you are an artist, CEO, or “just” a mom or dad, I know that you are called to something great.

And when you do what you are called to, something amazing always happens. Like this…

WARNING: This is not a video that you play and listen to in the background. You need to watch it carefully. And it will blow you away.

When you do what you are called to, something amazing always happens. (Tweet That)

Why did this happen?

Carlos Whittaker was doing what he is called to do.

Even if Danny never showed up and created a heaven-on-earth moment, Carlos was making his mark on the world.

Part of doing what he is called to do was being in that park on that day. In the cold wind. In a bad neighborhood.

And because of him, the world met Danny.

Do You Want to Live a Life That is Long and Prosperous? | Psalm 34

Does anyone want to live a life that is long and prosperous?
Then keep your tongue from speaking evil and your lips from telling lies!
Turn away from evil and do good.
Search for peace, and work to maintain it.
Psalm 34:12-14 (NLT)

Psalm 34 Long and Prosperous Life

The secret to a long, prosperous, and happy life

There is a secret to a long, prosperous, and happy life. David shares it in Psalm 34: Don’t lie, don’t insult others, and don’t gossip.

I’ll admit that if those are the keys, I should have died six years ago after a miserable life. Thankfully, I didn’t and have learned (slowly) to live a life more in line with those parameters.

Note that David didn’t write, “Do you want to live a life more pleasing to God?” Or even, “Do you want to live a life that will benefit others?”

The (Almost) Guaranteed Way to Divorce-Proof Your Marriage

Can you imagine if we reduced the divorce rate in America by 99.999%?

We’ve all heard that approximately 50% of marriages in the U.S. end in the divorce. But what if it was only 0.001%?

If you’re married and want to stay married, you need to read this.

If you’re not married and want to have a successful marriage, don’t gloss over this. You need to know this for when you do get married. It will improve your chances of staying happily married by a factor of 500,000 (seriously).

How to Divorce-Proof Your Marriage
So I’ll cut straight to the chase.

50% of all marriages fail. But there is something you can do to reduce that chance to 0.001%:

Pray together.

No really, that’s it. No classes. No books. You don’t have to buy anything or set aside hours a day to talk. Just pray together.

Stop Trying to Get Others to View You as God Already Does

Someone already thinks you are pretty amazing.

And yet you keep trying to prove yourself to:

Your spouse

Your parents

Your co-workers

Even people you don’t even care about

______________ (fill in the blank)

My friend Ben is pretty smart. At our men’s group recently, he threw out this nugget:

Stop trying to get others to view you as God already views you.

That simple piece of advice holds great meaning.

Who are you trying to impress? Who are you trying to prove yourself to?

Slaves to Money | Who is More of a Servant? The Poor or Wealthy?

“No one can serve two masters. Either you will hate the one and love the other, or you will be devoted to the one and despise the other. You cannot serve both God and money.”


You cannot serve two masters

I am a Christian. That means I believe that the words of Jesus are true. I just don’t always believe that the way people interpret His words are true.

Before we go any further, I want to introduce a new feature on some blog posts: An audio blog. You can listen to this post here. Let me know what you think in the comments.

Jesus said in Matthew 6:24 that you cannot serve two masters. Essentially, in reference to money and God, He is calling on His followers to pick a side. You can either be a slave to money or a slave to Him.

Yes, God Does Need Your Money | The Purpose of Business Leaders

I’ve heard it said that “God doesn’t need your money.”

I’ve heard this from people I respect, people I admire, and people who mean it well.

But I disagree with them.

God needs your money

When I’ve heard this in the past, it’s often in the context of calling business leaders and others to stop “just writing checks” and get out there “in the world.” And while I think this is well-intended advice, it is often misleading.

Talk Back to Fear

If you could say anything to fear, what would it be?

Punching Fear in the Face

How about a simple, loud “NO!”

You actually can say anything you choose to fear, because fear only exists in your mind.

The Message translation of James 4 reads:

So let God work his will in you. Yell a loud no to the Devil and watch him scamper. Say a quiet yes to God and he’ll be there in no time. Quit dabbling in sin. (emphasis mine)

Say a loud “NO!” to fear and watch it run away like the little punk that it is. Say “YES!” to God and quit dabbling in fear.