Using Perceptual Contrast In Affiliate Marketing [VIDEO]

The Power of Comparison in Your Marketing

How heavy is a 10 lb. weight?  10 lbs., right?  Well, that depends… if you picked up a short book beforehand, it feels pretty heavy.  But if you just got done deadlifting 250 lbs., 10 lbs. doesn’t feel like much at all. This is called perceptual contrast, and you can use to great effect in your affiliate marketing.  I’ll tell you how in this video.

The ONE Word That Dramatically Increases Your Affiliate Sales [PODCAST]

The Affiliate Guy Daily Episode 120

There is a single word that can make all the difference in your affiliate promotions. I just finished doing some research that I wanted to share with you from a recent promotion and it blew my mind. Today, I share that word and how to use it in your affiliate campaigns.

Top 10 Books Every Affiliate Marketer Should Read

And How You Can Win 5 of Them for Free

I truly believe that books can change the world. And the right ones can certainly change your business. The stories, ideas, and strategies in good books can ignite a fire in you and give you the tools to take your business and life to the next level. Today, I’ll share my ten favorite books for affiliate marketers…and show you how you can win the top five!

Charlie “Tremendous” Jones said it best:

“You will be the same person in five years as you are today except for the people you meet and the books you read.”

Here’s the thing about books though, whether they be marketing or otherwise. The books themselves don’t actually do anything for you.

How to Activate Inactive Affiliates

How to Get Dormant Affiliates Into Your Launch

One of the single most frustrating things you can do as an online entrepreneur is to put in the effort to recruit affiliates…only to have them do nothing. Today, I’ll show you how to activate your inactive affiliates.

I received an email recently from a guy who has over 1,000 affiliates for his product. That’s great!

How to Hear YES More from Potential Affiliates [VIDEO]

30 Days of Q&A - Day Thirty

What is the secret to hearing YES more often from potential affiliates? The answer is surprisingly simple and I share it in today’s video:

In this video, I share why you don’t hear YES more often and how to fix that. I also share the formula I follow to hear YES from more potential affiliates.

How do You Get Your Affiliates to Fully Commit to Your Promotion? [VIDEO]

30 Days of Q&A - Day Twenty Eight

One of the biggest problems I’ve experienced with affiliates is getting them to fully commit to a promotion. Sure, they say they’ll promote, but when the time comes to send an email, they are nowhere to be found. Today’s video shows you how to get your affiliates to fully commit to promoting your launch.

Getting affiliates to fully commit is all about utilizing the principles of commitment and consistency that Robert Cialdini talks about in his book Influence (a must read for any marketer by the way).

Episode 085: Getting (More Of) What You Want with Margaret Neale and Thomas Lys

Making the Most of Everyday Negotiations

How often do you negotiate each day? Odds are, you are negotiating all day long. Whether it’s negotiating your salary, a large purchase, a decision at work, where to go to lunch or convincing your child to do their chores. We negotiate all day long. Today’s guests will help you get the most of the negotiations you find yourself in.

Getting (More Of) What You Want with Margaret Neale and Thomas Lys

About Today’s Guests

Margaret Neale is an Adams Distinguished Professor of Management at the Graduate School of Business at Stanford University, where her research focuses primarily on negotiating and team performance. She is the author of over 70 articles on the topics of bargaining and negotiating and is the coauthor of three books.

Teach a Man to SELL Fish | Five Ways to Learn to Sell Better

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There is more to the fish parable than just giving and teaching.

Teach a man to sell fish

You know the saying:

Give a man a fish and he’ll eat for a day. Teach a man to fish and he’ll eat for a lifetime.

But there is more to it than that.

I say:

If you only teach a man to fish, he’ll soon grow tired of fish. Eventually he might grow so sick of it, that he will no longer eat. And he will die of starvation.


Teach a man to sell fish and he’ll feed the world and enjoy a variety of foods with the profit.

Yes, teach a person to sell and they can do nearly anything. And yet, our schools teach nothing of the sort. So it’s on you and me to teach these skills to the ones we care about.

How to Rewire Your Brain | Robert Cialdini’s Principle of Consistency

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It all started with a $20 bill.

That’s all it took to change me.

How to Rewire Your Brain
Perhaps you read my previous post, Act as If, in which I told you that in order to be anything, do anything, or have anything, the first step is to act as if you already are that person, are doing that thing, or have whatever you want. Perhaps you completely agreed with it. Or perhaps you thought it was mumbo jumbo.

Either way, did you know that it is 100% backed by scientific research?

In the back of my mind I did, but even I had forgotten about the principle of consistency when I wrote that post.

How Do People Really Want to be Treated? | Cialdini & Clinton

“He made me feel like I was the only one in the room.”

Guy Meeting Bill Clinton

Like him or not, Bill Clinton had a special gift. He was renowned for his ability to make people feel special. He had a unique ability to make one person in a room of 500 feel like the only one who mattered. And then he would make the next person feel the same way…and the next…and the next.