How heavy is a 10 lb. weight?  10 lbs., right?  Well, that depends… if you picked up a short book beforehand, it feels pretty heavy.  But if you just got done deadlifting 250 lbs., 10 lbs. doesn’t feel like much at all. This is called perceptual contrast, and you can use to great effect in your affiliate marketing.  I’ll tell you how in this video.



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