When Should You Bring on Affiliate Partners?

Why Slow and Steady Wins the Race in JV Launches

I got a question recently from a reader that I love to answer because the answer is so counterintuitive. When should you bring on affiliate partners to promote your product?

When should you bring on affiliate partners

A blog reader, Sue Dunlevie from SuccessfulBlogging.com, recently asked a question that I get so often here:

When are you ready to take on affiliates? Should I wait for one or two more launches?

I LOVE this question because it shows that Sue gets it. She isn’t looking for a get-rich-quick answer. She knows that slow and steady wins the race here.

I shot a short video to answer her question and shed some light on the process we take with prospective clients launching new products.