How to be More Courageous in the Face of Fear

When I tell people that I started my own business three years ago, most people say things like, “I could never do that” or “You’re braver than I am.” When I tell them this is my fourth business and how the first three failed, their eyes get even wider. I must be courageous, stubborn, or perhaps a little crazy (I think it’s all three).

How to be More Courageous in the Face of Fear

Since so few people are willing to call me stubborn or crazy to my face, they focus on the courageous part. How does one find the courage to overcome his fears and take action despite the potential risk? And, even more so, how do you find the courage to start something important when the past seems to say “you’ve failed before, you’ll fail again”?

I’ve had not one, not two, but three businesses crash and burn. The odds for success the fourth time around were seemingly against me. And yet, we did succeed. In fact, we just had three straight record years. In only three years, we nearly tripled our income from when I was working for someone else.

BONUS CONTENT: As you’ll find out later, courage ultimately comes from conquering fear. If you are ready to conquer your fears once and for all, I’ve put together a FREE worksheet to help you to overcome the three most common sources of fear. Look for it at the end of this post or Click Here to Get it Now!

How did I find the courage to try again and even succeed? Perhaps a trip to 1940’s London will help answer that question.

Close Calls

In the fall of 1940, the city of London was bombed for 57 consecutive nights by the Nazi air force. Night after night, more than a ton of high explosives were dropped on the citizens. Homes were destroyed and more than 20,000 Londoners were killed in less than two months.

The horror seems unimaginable…and yet something curious happened: The people of London were emboldened. One American witness wrote:

By every test and measure I am able to apply, these people are staunch to the bone and won’t quit … the British are stronger and in a better position than they were at its beginning.

20,000 deaths in a single city seems like a lot and by no means do I trivialize their deaths, but in a city of London’s size at the time, it represents less than one-quarter of one percent of the population. Rather than focusing on the death toll and living in fear, Londoners actually reveled in the fact that 99.75% of them survived. They celebrated their close calls.

Conquering fear

Here’s what one young woman wrote in her diary shortly after an attack in her neighborhood:

I lay there feeling indescribably happy and triumphant…It seems a terrible thing to say, when many people were killed and injured last night, but never in my whole life have I ever experienced such pure and flawless happiness.

Pure and flawless happiness? That seems like an odd response to such a crisis. But the feeling was widespread.

The psychiatric clinics that opened in London to deal with the stress closed down because no one was visiting them.During the harshest three-month stretch of bombing, there were less than thirty total cases of “bomb neuroses.” Suicide rates and drunkenness rates actually declined. After only a few weeks, most people avoided the evacuation shelters and stayed home with family.

According to a Gallup poll during the raids, only 3% of Britons expected to lose the war. As the raids continued, support for peace negotiations actually declined. The Nazis hoped to break the spirit of the British people and force them out of the war, but the attacks had the opposite effect. Rather than long for an end to the suffering through a cowardly peace, they wanted all-out victory. They stood victoriously, much like this iconic photo of St. Paul’s Cathedral after a night of bombing:

Saint Paul's Survives London Blitz

Here’s what J.T. MacCurdy writes in his book The Structure of Morale:

We are all of us not merely liable to fear, we are also prone to be afraid of being afraid, and the conquering of fear produces exhilaration…When we have been afraid that we may panic in an air-raid, and, when it has happened, we have exhibited to others nothing but a calm exterior and now we are safe, the contrast between the previous apprehension and the present relief and feeling of security promotes a self-confidence that is the very father and mother of courage.

Did you catch that?

We’re not necessarily fearful of what is to come. In fact, psychologists have proven that once we actually encounter the thing we were fearful of, it’s not all that bad (like my experience riding “terrifying” roller coasters).

What we are afraid of the most is being afraid.

The reason I wasn’t fearful of starting a new business after three failures wasn’t that I’d never failed. It was that I had failed and the failure was never as bad as what I feared it would be. In fact, each time proved to be a valuable learning experience.

When I started my first business I was scared of failing but I started anyway. When it failed miserably a year later I was still alive, my family still loved me, and I had food to eat (granted it was mostly Totino’s Pizza but I survived).

My second business lasted a little longer and the next one even longer. Each time, I survived. Each time, there was less fear when I started.

Where Courage Comes From

So where does courage come from? According to MacCurdy it comes from the conquering of fear itself. That “high” you get from conquering fear (the exhilaration he refers to) makes you want more. It proves that you can conquer fear.

In other words, courage is not some magical force that some people have and some don’t. Courage is the result of facing your fears and proving to yourself that they aren’t all that bad.

I didn’t suddenly wake up one day with the courage to start a fourth business. I possess no special trait that allows me to conquer my fears and overcome failure. But I did allow myself to realize that when things got tough, they weren’t so tough after all.

Fear says “You’ve failed once, you’ll fail again.” Courage says, “I’ve conquered my fears before, I’ll conquer them again.”

Question: What fears have you conquered that make you feel courageous today? You can leave a comment by clicking here.

Overcoming Fear Worksheet

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  • As having a grandfather still alive today who survived the Blitz [he was bombed out of his childhood home] I can only be impressed, along with you, at the tremendous resilience and fortitude shown by the people of London and the other major cities [especially Coventry] as a nation’s darkest hour became its finest. Swimming pools had to be drained and turned into improvised mortuaries. The horror of death a destruction on the doorstep, rather than in the remote fields of war, galvanised the country to new levels of action.

    Churchill summarised the spirit of the nation as only he could in his address to the Canadian Parliament:

    “We cannot for a moment afford to relax. On the contrary we must drive ourselves forward with unrelenting zeal. In this strange, terrible world war there is a place for everyone, man and woman, old and young, hale and halt; service in a thousand forms is open. There is no room now for the dilettante, the weakling, for the shirker, or the sluggard. The mine, the factory, the dockyard, the salt sea waves, the fields to till, the home, the hospital, the chair of the scientist, the pulpit of the preacher – from the highest to the humblest tasks, all are of equal honour; all have their part to play. The enemies ranged against us, coalesced and combined against us, have asked for total war. Let us make sure they get it.”

    • Wow…what a cool historical resource to have Rick. It is truly amazing how what was intended to break the British people actually strengthened them. We should all be thankful that as terrible as the Nazis were, that most of their military strategies actually backfired on them!

  • Love it Matt! Fear was stopping me from trying to be a contributor on large sites. When I got over the fear of rejection I realized it wasn’t that bad. After some rejection I am now a contributor to entrepreneur and expect to hear back from a couple others….the funny part is that I didn’t get turned down much. Fear of fear…its real. Keep up the great work;)

  • Great post, Matt! Good job. As my friend @markjonesjr says, “Fear has a hard time catching its breath if we keep moving.”

    • Oooooh, I like that Lee!

      • Mark did a great interview on my podcast.

        Might be a good choice for you too!

        Thanks Matt.

        W. Lee Warren, MD, FAANS
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  • I know. Mark’s a smart guy. His site ( is fascinating. But his real story is a Matt Ham-like “What does richness really mean?” kind of thing.

    Thanks for everything you’re doing Matt. Great job.

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